Deciding between a data lake and data warehouse
The global business landscape is increasingly becoming a digitally driven one. In fact, not just business but every facet of civilization is increasingly being augmented and even replaced by digital…
Category: Big Data
Revealing the good, the bad, and the horrible side of using data in marketing
Several business leaders and experts have claimed that data is the new oil. Multiple organizations have realized the importance of gathering critical customer data to make the most out of…
Data culture is the key to successful digital transformation
This fact might surprise most of us – “Two and a half quintillion bytes of data is generated every single day.” This circles around another fact that industries across the…
Marketers, are you making the most of your data?
While the world is evolving to get digitized, marketers are also trying to be on the same plate. We see most of them jumping online and redefining their marketing practices…
Big data can track every aspect of human behavior. Does that make big data a threat to our privacy?
If you use a wearable like a smartwatch that counts your heart rate or if you use Netflix to watch a show, each of these activities leave a digital trail…
These 4 big data applications are really cool!
In the words of Andrew McAfee, ‘The world is one big data problem.’ From the manufacturing industry to the legal industry, big data applications have revolutionized the way we gather,…
These are the 5 types of data that analytics analyzes
Big data enables organizations to monitor both big picture trends and subtle changes in their respective spaces and industries and gives them insights to enhance decision-making and problem-solving capabilities. Knowing…