Big data Analytics: Descriptive vs. Predictive vs. Prescriptive
The key for any company that wants to successfully use big data is gaining the right information that delivers knowledge and gives businesses the power to gain a competitive edge….
Category: Big Data
Improving the scope of digital marketing analytics
Measuring the effectiveness of any digital marketing initiative is one of the greatest challenges that most organizations face today. The trouble is that when most marketers hear ‘digital analytics,’ they…
Understanding fast data in big data
As data is getting collected at an increasing pace, and since most of this data is live, the benefits of big data can be lost if information is not processed…
Importance of open APIs in big data analytics
The already large world of big data and analytics is uplifted due to open Application Programming Interfaces (APIs). The utilization of open API has been generating huge volumes of big…
4 things you need to know about IMDG technology
IMDG technology has reached a notable level of maturity that has increased its industry adoption. IMDG technology provides a distributed, lightweight and a scalable memory object store. This memory object…
When should you consider IMDG technology?
IMDG technology provides continuous availability and increased consistency along with flexible scalability across several data management systems. Let’s take a quick look at some features of IMDG technology. Scale-out Computing:…
How data scientists differ from BI data analysts?
As a discipline, Business Analytics has been around for 30 years, starting with the launch of MS Excel in 1985. Before this, data analytics was only limited to manual calculations…