3 ways big data is transforming marketing and sales
Today, marketers and sales leaders are in the midst of a major technology-driven transformation. We have access to a flood of data, giving us visibility into customer behavior and effectiveness…
Category: Big Data
Stream analytics
In stream analytics, organizations analyze and perform actions on real-time data through the use of continuous queries. During stream analytics, your system gets connected to different external data sources, enabling…
Big data analytics in the cloud
The main advantage of big data comes through big data analytics. By using big data analytics in cloud, businesses are able to derive better analysis from the large amounts of…
Why your business needs Data Translators
While almost all businesses today understand the importance of data, it’s analysis, and data-based decisions, the issue that transcends every industry is the misunderstanding between the data analysts and the…
Master Data Management for monetizing data
Data monetization refers to the generation of revenue from available data sources or real-time streamed data. It is the process using which data producers and data aggregators exchange, sell, or…
Key success factors and pitfalls for Big Data initiative
Big data initiative for any organization needs to be a business decision and not an IT decision alone. If you really intend to create value and impact with your big…
How to prioritize domain analytics within your organization
Even though analytics is becoming ever more pervasive, in several organizations, most of it is still carried out in isolation across business domains. This has given rise to the requirement…