Is Big Data the Big Brother? While there are many benefits to the growth of big data analytics, traditional methods of privacy protection often fail. Many notions of privacy rely on informed consent for the disclosure and use of an individual's private data. However, big data means that data is a resource that can be used and reused, often in ways that were inconceivable at the time the data was collected.  According to writer Jeffrey Van Camp, "None of these cloud storage companies guarantee the protection of any files you upload, and there are no promises that these services won't freely share your files and information with the government or other companies."

  Hence the question arises, is big data is the new big brother? Will it have control over individual’s online data? Will it always invade our privacy? Keeping all these…

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Experimentation and Big Data  Big data deals with complex specifications that are difficult to understand and compares data based on a number of factors. But, when anticipating human behavior, computers, and algorithms fail to consider several factors. These factors can range from changing weather to moods to relationships that might influence customer-purchasing patterns.

Thus, all analysis results from big data won’t create value.  Several ventures have failed due to faulty implementation of big data. For example, a company noticed that customers who purchased…

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Big Data is reinventing our society  Today, business decisions depend on high-performance analytics, provided by big data-driven technology. Big data takes into account people's behaviour rather than beliefs. Alex Pentland, a well-known data scientist, says, "Big data collects the little data crumbs you leave behind when you move around the world".

These ‘data crumbs’ can be what you post on Facebook, what you search on your browser, the kind of mobile apps you use and more. Looking at data crumbs has…

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Big Data: A culmination of BI and Predictive analysis Big Data has been successful in putting a new life force into business intelligence as it hands on the power of prediction to the everyday decision makers. As more and more data streams are introduced and integrated into existing business systems, the single view of the customer may finally come into focus.

Big Data has come into the grand picture and is turning heads everywhere. It has revolutionized the way people leverage data by using a potent combination of Business Intelligence and…

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