Intent Marketing: reading the customer’s mind Gone are the days of spamming a user with random ads that irritate them to the core. Intent marketing has come to the rescue, allowing online visitors to view only those ads that are related to products they might genuinely need.

Intent marketing is a pioneer application of big data in sales and marketing. Data from different sources ­– mostly search engines and interactive assistants – is structured to give an…

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Transforming Risk Management with Predictive Analytics Every task involves some amount of risk, and companies focus on managing these risks in a way so that they can avoid these threats and minimize the lossesthat ensue. Businesses are transforming risk management to avoid these losses.

Big data technologies has achieved unprecedented power and focuses on handing over information to organizations and assists them in the maintaining company’s growth. As big data provides intuitive insights to…

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5 Ways Cloud Computing is going to change in 2018 Cloud Computing has gained significant popularity over the last few years as its applications continue to soar in big data and artificial. Changes in cloud computing services are now moving the technology into a new phase of innovation and development.

Cloud computing has significantly impacted our lives in the past few years. It has transformed education, banking, health, and agriculture sectors among many others. With the inception of online classes…

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