Technological advancements have completely revolutionized the way people travel. According to research, the online travel industry generated revenue worth more than $800 billion in 2021. Along with convenience, technology has also led to fierce competition between enterprises. Gone are the days when airports simply worked as a platform to catch flights. Today, airline industries use every marketing trick to boost brand loyalty and increase revenue.
Partner recommendation engine and performance evaluation in airlines are extremely powerful tools that can be used to create a unique user experience. Recommendation engines use content and collaborative filtering to understand and predict user behavior to suggest relevant products or services. This allows organizations to help users avoid information overload, boost engagement, and nudge them to make certain choices. Using performance evaluation, airline companies can monitor and analyze their operations. Based on the data, they can improve their functioning. These tools can help airlines significantly boost their revenue.
Here are some benefits of using a partner recommendation engine and performance evaluation in airlines.
Benefits of Partner Recommendation Engine and Performance Evaluation in Airlines
Artificial intelligence (AI) has enabled many organizations to automate their services. However, this requires companies to generate, store, and process massive amounts of data. While some companies do it in-house, others outsource it to vendors who provide pre-built solutions. According to research by Accenture, 91% of consumers are more likely to prefer brands that provide offers and recommendations that are relevant to them. Airlines can also benefit from using such services to increase their brand loyalty.
These are some of the benefits of using a partner recommendation engine and performance evaluation in the airlines.
1. Service Recommendations
Many factors come into play while booking flights, such as ticket prices, travel insurance, hotel accommodation, etc. This process can be draining, especially for frequent flyers. Airports can utilize
recommendation engines to collect passenger data like flight patterns, travel history, and personal preferences. Using this data, airports can recommend services like hotel bookings, car rentals, etc. They can also integrate customer feedback and a rating system to determine whether the recommendations were useful.
2. Streamlined Booking Experience
Airlines can use passenger data to learn about their preferred services. Then, partner up with them to provide a seamless experience to the user. For instance, airlines can partner up with credit card companies to offer huge discounts and offers to the passenger. These offers can be modified based on the passenger’s flying pattern.
3. Predictive Maintenance
Aircraft maintenance at the wrong time can cost an airline company money as well as customers. If a company gets a reputation for constantly canceling flights for maintenance, it can severely affect its revenue. To avoid such problems, airlines can use performance evaluation solutions like SkyAIde to predict when a certain aircraft will need maintenance. This will avoid flight cancellations and minimize the risk of mechanical failures.
4. Operational Analysis
Performance evaluation also helps airline companies to keep an eye on the day-to-day functions of an airport. Airline companies, like every organization, have multiple moving parts working in unison, such as luggage handling, inflight services, security checks, and crew productivity, to name a few. Failure or dysfunction of any operation can result in customer dissatisfaction. With the help of performance evaluation, airlines can process everyday data to identify areas for enhancement and work on them.
Conclusion
Overall, partner recommendation engine and performance evaluation in airlines allow the industry to foster strategic partnerships and boost operational efficiency. This can help companies enhance customer experience and constantly thrive in the competitive market.
