The Long Tail in Banking Banking as we know of it has been a classic business model. Most of its business has been around infrastructure, customer relationship management, and product innovation. However, since most banks run on the same strategy, locking in customers to prevent their switching to other competitors is tough.
This is given the multiple players we have in the banking sector today. Moreover, banking is a sector that thrives on profit making. Thus spending exorbitantly on sales and marketing…