. Improving CRM and customer experience with Blockchain Implementing a customer relationship management program that is based on blockchain will transform customer experience, and increase the perceived value of the enterprise’s offerings.

Customer relationship management requires continuous collection, sorting, and analysis of data, that enables businesses to make interactions with customers more personalized and convenient. Application of blockchain for this function makes…

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While Blockchain has succeeded in creating a buzz, successful applications of the technology are rare. Despite being touted as the technology that could revolutionize digital businesses, evidence for successful applications of blockchain haven’t been too impressive.

Since its emergence as a bitcoin enabler and a versatile technology for distributed ledger, blockchain has rapidly gained popularity among technology enthusiasts and business leaders alike. The technology has made…

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