Big Data Archives

Why governments need to regulate data ownership Governments must regulate data ownership to prevent privacy violations and ensure that businesses use modern technologies ethically.

July 25, 2019 by Naveen Joshi

Well-established businesses constantly collect data from their customers to develop products and create strategies. However, aggressive data collection can be bad for customers. That’s because these companies can use sensitive…

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The pharmaceutical industry needs big data. Here’s why The advent of big data in the pharmaceutical industry will enhance R&D, improve clinical trials, and upgrade drug discovery.

May 23, 2019 by Naveen Joshi

The utilization of big data has revolutionized industries such as telecommunications, advertisement, healthcare, and finance. Similarly, the pharmaceutical industry is also evolving with the increasing utilization of big data. The…

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Deciding between a data lake and data warehouse To effectively utilize the growing amount of data generated globally, enterprises need better ways of not only collecting data but also storing and organizing it for future retrieval. While exploring solutions for these purposes, they are often faced with the choice between data lakes and data warehouses. Understanding the differences between these will help business leaders to take the right approach in terms of data storage strategy.

February 11, 2019 by Naveen Joshi

The global business landscape is increasingly becoming a digitally driven one. In fact, not just business but every facet of civilization is increasingly being augmented and even replaced by digital…

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Revealing the good, the bad, and the horrible side of using data in marketing Data-driven marketing has been an effective marketing approach for several businesses. But, are there any negative implications of implementing data-driven marketing?

January 28, 2019 by Naveen Joshi

Several business leaders and experts have claimed that data is the new oil. Multiple organizations have realized the importance of gathering critical customer data to make the most out of…

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Data culture is the key to successful digital transformation To unlock the real potential of data, organizations have to work around it intelligently; else they will have to face the perils of mishandled data. And this is why data culture matters!

January 13, 2019 by Naveen Joshi

This fact might surprise most of us – “Two and a half quintillion bytes of data is generated every single day.” This circles around another fact that industries across the…

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Marketers, are you making the most of your data? Data-driven marketing trend has hit marketers hard. But, in the pursuit to keep up with the pace of technological trends, most marketers often fail to make the most out of data they collect.

December 15, 2018 by Naveen Joshi

While the world is evolving to get digitized, marketers are also trying to be on the same plate. We see most of them jumping online and redefining their marketing practices…

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Big data can track every aspect of human behavior. Does that make big data a threat to our privacy? Big data analytics is extensively used to collect and analyze data to provide a more personalized experience and to make accurate predictions about the market and customer behavior. But, the lawmakers and the civil rights groups have raised concerns about big data privacy risks, data reaching the wrong hands.

December 6, 2018 by Naveen Joshi

If you use a wearable like a smartwatch that counts your heart rate or if you use Netflix to watch a show, each of these activities leave a digital trail…

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