Improving the scope of digital marketing analytics Using digital marketing analytics, marketers can now measure the effectiveness of their marketing endeavors, quantitatively as well as qualitatively. Digital marketing analytics helps marketers understand how well they're achieving their established business goals.

Measuring the effectiveness of any digital marketing initiative is one of the greatest challenges that most organizations face today. The trouble is that when most marketers hear ‘digital analytics,’ they…

Big Data
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3 best practices to successfully implement endpoint computing strategy  An endpoint device is an internet-capable hardware device or a computer on a TCP/IP network. The right endpoint computing strategy can enable the creation of a digital workplace that supports an organization's transition to a digital business.

With endpoint computing, users can access information and systems from any device, anywhere, in a continuous, contextual experience that adapts to devices they are using. Implementation of endpoint computing strategy…

IOT
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How to systematically use Blockchain technology in payment systems? Using Blockchain in payment systems can offer some value yielding benefits such as enhanced functional and operational capabilities for payments as compared to existing bulk payment systems.

The Blockchain is a chain of secured records of transactions that are collected into blocks grouped in chronological order and distributed over different servers to provide reliable provenance. Digital signatures…

Fintech
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Blockchain – a step towards ITF The concept of blockchain has triggered several innovative advancements in Identity Access Management (IAM). IAM facilitates management of identities. An Identity Trust Fabric (ITF) stores proof of decentralized identities and information about their profile cryptographically. This enables service providers to access and use such records to check the authenticity of customer identity.

How does blockchain aid in implementing ITF? Blockchain acts as a significant component in implementing ITF. Blockchain is being developed constantly to make it more matured to meet all technical…

Fintech
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2 high performing data architectures for IoT As billions of devices are getting connected to global networks, the Internet of Things (IoT) is getting rapidly transformed. An increasing number of enterprises and businesses spanning from start-ups to huge companies are exploring opportunities that IoT provides. They are also creating processes, products, and services that are designed to increase productivity and improve user experiences. For IoT systems to scale, organizations are required to implement high performing storage architecture for IoT.

Devices that are connected to the Internet, and with each other, are generating volumes of data on a scale never seen before. All this data must be stored somewhere. Service…

IOT
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