Intent Marketing: reading the customer’s mind Gone are the days of spamming a user with random ads that irritate them to the core. Intent marketing has come to the rescue, allowing online visitors to view only those ads that are related to products they might genuinely need.

Intent marketing is a pioneer application of big data in sales and marketing. Data from different sources ­– mostly search engines and interactive assistants – is structured to give an…

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Transforming Risk Management with Predictive Analytics Every task involves some amount of risk, and companies focus on managing these risks in a way so that they can avoid these threats and minimize the lossesthat ensue. Businesses are transforming risk management to avoid these losses.

Big data technologies has achieved unprecedented power and focuses on handing over information to organizations and assists them in the maintaining company’s growth. As big data provides intuitive insights to…

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Blockchain in Space – is that for real? Space has been reserved for government exploration for too long now. Recently, private companies have been courageous enough to involve themselves in space endeavors. In fact, even startups are not behind in their attempt to put a blockchain in space.

Blockchain was built to provide a decentralized network for transactions and sharing of information. However, since blockchain nodes still operate on Internet, based on a centralized framework, a ‘truly decentralized’…

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Opportunities for Blockchain in Healthcare The healthcare sector is poised for a significant change in the coming years. Various new technologies like big data and artificial intelligence, are looking to transform the healthcare industry. The use of blockchain in healthcare is also supposed to be playing a crucial part in this regard.

The healthcare industry is a sophisticated one. It deals with a lot of complex data that is continually piling up. Healthcare providers maintain private databases for their patients’ data and…

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