Customers are the pulse of any organization. Keeping your customers happy helps organizations succeed in staying ahead of an ever-growing competition. Hence, organizations are hungrily leveraging innovative and disruptive technologies to address customer desires and experiences, and build a good relationship with them. AI is one such technology that has helped organizations retain and grow their customer base while meeting their evolving internal needs like accuracy, productivity, and efficiency. We know that AI application areas are many, but of them, chatbots and robotic automation have the ability to transform companies and their processes altogether. Both the applications have unique skills individually, but combining them both will enable companies to achieve their business goals seamlessly.
Exploring the benefits of chatbots
We already know that chatbots can completely revolutionize industries, helping them meet their business goals. But, did you know that most Americans love interacting with chatbots too? It is impressive how chatbots have won the hearts of both, organizations and people. Let’s list down the reasons they have become everyone’s favorite.
- They provide instant answers to any queries asked by customers
- They never get bored with their job
- They provide accurate outcomes
- They help companies keep their customers happy
- They enhance the productivity of companies
- They replace tedious human jobs altogether
Unleashing the potential of robotic process automation
Robotic process automation consists of ‘software robots’ that are programmed to carry out time-consuming, low-level, and mundane tasks. Tasks and processes having high-computational, tedious, repetitive, high error risk tasks like data entry, report generation, calculations of monetary transactions, etc. can be well-handled by these ‘software robots.’ Besides, these robots can:
- eliminate re-work since it provides 100% accuracy,
- enhance the computing power of the tasks (provided latency is not an issue), and
- develop a smarter way to conduct manual processes.
Combining chatbots and robotic automation
The combination of chatbots and robotic automation helps organizations attain innovation in this digitized world while fulfilling customers’ ever-increasing demands. The robotic automation chatbot is programmed to not only automate mundane tasks but also improve its job by learning regularly when we input data. For example, a worker could use robotic automation bot while speaking to her customers. When the customer asks for her details, the employee can retrieve the required information within a fraction of second by interacting with the bot. The employee, therefore, gets the liberty to pay more attention to her customer and listen to her expectations and needs rather than driving focus to search the customer data.
The combination of chatbots and robotic process automation allows industries to maximize the impact of innovation, drive customer satisfaction, and match the pace of competitors. We foresee a lot of dollar spends by tech and consumer facing industries on the research and development around these technologies.