Data Socialization: The next big thing in data analytics Data types that are used for analytics are evolving quickly, and the use of big data, streaming data, and machine data is only adding to the ongoing challenge of analyzing enterprise application data, log data, web information, and historical data locked in reports and documents.

Data socialization consists of a data management platform that helps in uniting self-service visual data preparation, data discovery and cataloging, automation, and governance features with key attributes common to social…

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Big Data Analytics as a Service: The next big thing IT organizations have generated, collected, and stored vast amounts of data. And now, IT is being asked to provide the infrastructure to perform analytics on this data. But this task is a resource-intensive proposition and is being solved by cloud technology in the form of Big Data-as-a-Service.

The cloud is a fantastic resource for Big Data because of its scalability, and also because it is extremely economical. As datasets grow larger, some organizations are moving their datasets…

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Improving the scope of digital marketing analytics Using digital marketing analytics, marketers can now measure the effectiveness of their marketing endeavors, quantitatively as well as qualitatively. Digital marketing analytics helps marketers understand how well they're achieving their established business goals.

Measuring the effectiveness of any digital marketing initiative is one of the greatest challenges that most organizations face today. The trouble is that when most marketers hear ‘digital analytics,’ they…

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Importance of open APIs in big data analytics There has been a huge shift in the big data and analytics space, which is rightly attributed to the API economy. The use of open APIs facilitates developers to access company source code and build third party applications that can help in bringing in more users, resulting in a boost in data volume for the company at almost no additional cost.

The already large world of big data and analytics is uplifted due to open Application Programming Interfaces (APIs). The utilization of open API has been generating huge volumes of big…

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4 things you need to know about IMDG technology An in-memory data grid (IMDG) is defined as a data structure that is able to reside completely in RAM (random access memory), and it is distributed among multiple servers. IMDG technology supports hundreds of thousands of in-memory data updates every second. It can also be clustered and scaled in ways that can support large data quantities.

IMDG technology has reached a notable level of maturity that has increased its industry adoption. IMDG technology provides a distributed, lightweight and a scalable memory object store. This memory object…

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