Fine-Tuning Customer Segmentation In Financial Services With Big Data Businesses categorize their customers based on specific attributes to ensure accurate record-keeping and personalization. Companies that provide financial services are no different in this regard. Big data and IoT in financial services, with their myriad qualities, can add new and unique dimensions to the customer segmentation process for such companies.
Customer segmentation is a vital component for businesses in today’s age of consumerism. Effective segmentation allows organizations to serve their existing customers in a targeted way while also drawing in…