Augmented reality (AR) is the integration of the digital information with the user’s environment, which uses capabilities of a computer generated display, sound, texts to enhance a user’s real-world experience. AR hardware comes in many forms, ranging from devices you can carry around to devices you can easily wear. Common AR applications include video games, television, and many others. One of the popular video game that uses AR trends is Pokemon Go. The app uses your smartphone’s GPS signal to detect your current location, your avatar is overlaid on a real world map as you walk around, and it shows the real world background created by your smartphone’s camera, when you attempt to catch a Pokemon.
Benefits of AR
AR innovations offer the scope of a wide market. AR trends help various industries, including commercial, marketing, education and training, and travel and tourism. AR will be beneficial to managers in varying ways. They can track their work and work associated progress in real-time. Moreover, it provides them with digital maps that enable them to view the entire structure accurately. The final construction can be analyzed by just pointing to the device in a location. AR trends help medical students try their first surgery without injuring their patients. AR trends bring new possibilities for educators and training processes of any kind. Using GPS mobile apps with AR, you can show tourist the routes to desired destinations. Adding a layer of AR to museums helps enhance a user’s cultural experience. Moreover, AR takes marketers to a whole new level, where they can attract more customers and create a buzz, which enables them to provide their customers something that their competitors cannot.
AR trends for 2018
According to International Data Corporation IDC, total spending on AR and VR products and services are expected to more than double every year, until the year 2021. This highlights the rate at which innovation in AR is picking up. In 2017, some prominent players bolstered their new offerings. This included the announcement of ARkit and ARcore. We can expect to have rapid development in their configuration, which will create more robust, scalable, and efficient contents for AR.
AR trends in 2018 will explore the potential in learning, education, and training spheres. Moreover, there seems to be a massive opportunity for creative agencies, by enabling them to increase their combined creativity and strategic abilities leveraging the new-found AR capabilities. In 2018, the retail industry is expected to make some path-breaking innovations, such as being able to view consumer products like clothes, beauty products, furniture, and so on before we buy them. Furthermore, with its power to promote brilliant visualization and three-dimensional views for business operations, AR is expected to flourish in the supply chain industry by providing business users with outstanding efficiency.
AR trends for 2018 will see an explosion in immersive computing. Advancements in the application of AR in different industries will make brands deliver a completely new experience to their customers. The technology can be deployed to enhance process efficiency and also solve real-world commercial issues. AR trends allow us to browse our life as we navigate on the Internet.
