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AI and improved customer experience Customer experience is now becoming the primary differentiator for businesses today. As technology continues to evolve rapidly, marketing is getting more competitive because these businesses are turning to advanced technologies like artificial intelligence (AI) to develop a more insightful and comprehensive understanding of customers and personalize interactions in real time. More and more businesses now want to provide improved customer experience with AI.

• By Naveen Joshi • 7:11 am

The huge amount of data we generate is a mixed blessing. Even though it gives us better insight into human behavior, there is a lot more stuff to sort through. For helping us wade through this huge amount of data, and make better use of it, businesses are turning to artificial intelligence, which also facilitates improved customer experience. AI makes information available to customers at their fingertips without having to ask them to go through loops of different steps. Thus, companies can facilitate super-targeted information, thereby reducing the friction that customers have to bear to get to the information.

Improved Customer Experience through Personalized Services

One of the most wonderful things about AI is how it makes the customer experience more personalized through the collection of data and also the execution of humanlike traits. AI starts with collecting data about their customers and storing them into its memory banks. Then AI uses the information to interact with customers. The more data is fed into these AI systems, the more intelligently they can interact. In a way, AI systems are almost human like, they learn, they remember, and then they apply.

How Brands are Using AI to Improve Customer Experience

Apple made use of Siri to help iPhone users for getting the most out of their phones. Just like Siri, Cortana is also an artificial intelligence assistant that helps phone users having a Windows device. We also have Cogito, which is an intelligent customer support robot that improves customer service. Even the travel industry has vastly benefitted from the AI apps.  For example, a platform called Baarb uses AI technology to intelligently find the best travel spots for customers. Recommendations made by this platform are personalized and suited for each customer’s wants.

Capturing data in any kind of domain or vertical is the easy part.  The harder part starts where you have to make sense of that huge amount of data. With AI, you can analyze the data patterns all the way through the sale, from the beginning of your first customer interaction to the closing of the deal. Thus, with AI, you get effective insights and positive outcomes.

 

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