Augmented reality (AR) is the amalgamation of the digital data with the physical world to enhance user’s real-world experience. AR is nothing but augmenting the real world elements to the digital data, thereby offering users with a fantastic real-world experience. You might have played Pokemon Go on your smartphones or would have at least heard about it? Pokemon Go is an AR based game that uses the location of the players. When users attempt to catch a Pokemon, they aree provided with real-world backgrounds, thus enhancing their gaming experience.
According to the Statistica, “the AR market is expected to grow significantly- from 60 million users in 2013 to 200 million in 2018.” This highlights the growth of the AR industry. The statistics say it all, there is a lot to be seen this year. Hence, 2018 might be the year for AR.
Benefits of AR
AR applications offer a vast amount of markets to various industries. AR trends help multiple sectors including commercial, marketing, education and training, travel and tourism, and so on. AR will be beneficial to structural engineer managers in varied ways. They can track their work and progress associated with the work in real-time. Moreover, it provides them with digital maps that enable them to view the entire structure accurately. The final construction can be analyzed by just pointing to the device into a location. AR trends help medical students experiment with their surgeries and predict the outcome of the surgery without injuring their patients. AR trends bring new possibilities for educations and training process. AR in travel and tourism industry can help travelers to find tourist routes and desired destinations with their current location. Additionally, AR in museums can do wonders and provide a different experience entirely to the people. Moreover, AR allows marketers a new whole level, where they can attract more customers and create a buzz, which enables you to provide your customers something that your competitors does not have yet.
2018 might be the year for AR
In 2018, AR is expected to witness rapid development in various industries, such as retail, healthcare, commercial landscape, and so on. The retail industry is expected to see progress beyond the 3D view of a product. We recently heard about “Nissan dealers who welcomed ‘Star Wars’-themed Augmented Reality Experience to demonstrate advanced technologies.” Today, we get a whole new experience when we visit vehicle showrooms. Besides, CluckAR, an AR tool that helps people to check “which brands are selling eggs from the most-chilled out, happy hens.” To know how CluckAR works, watch this video.
Moreover, using AR technology, researchers have displayed the outcomes of the food products so that the users can make better choices before buying. Furthermore, AR will help us keep an eye on the IoT connected devices in any place. HoloCrane is one of the excellent examples of AR applications that shows how workers can be trained without any damage to their health.
With its advancements, AR has left everyone stunned to how it can make any environment exciting. Major enterprises and new startups are equally finding ways to implement the AR technology and offer the best to their customers before their competitors do.
