Co-innovation

Opportunities

Co-innovation ecosystems are driving a new era between technology innovation and partnerships via three types of ecosystems (harvested, directed, and invested), each of which enables value creation for all involved parties and customers.

Co-innovation ecosystems are fostering a new era of technology innovation and partnerships through three types of ecosystems: harvested, directed, and invested. These ecosystems facilitate value creation for all businesses and their customers.

Allerin meets the specific needs of your customers through a co-innovation partner ecosystem by sharing skills and technology expertise and using your domain expertise.

Businesses can benefit from participating in co-innovation ecosystems by gaining visibility and scaling their products without investing in talent acquisition, skill development, etc.

Approach (How ?)

Co-innovation ecosystems have three emerging approaches that offer different degrees of control, investment, innovation, and customer impact:

Harvested

At Allerin, we believe in the power of co-innovation to drive innovation and value creation. That's why we offer the benefit of our research and development to partners without requiring direct investment or direction. This approach allows us to take advantage of opportunistic, passive co-innovation opportunities, which can benefit all involved parties. By leveraging the expertise and resources of our partners, we can jointly drive the development of new technologies and solutions that meet the evolving needs of customers.

Directed

In this approach, we deliver the power of co-innovation to drive innovation and value creation for both our partners and customers. One way we do this is by providing influence and direct guidance for product development and customer needs through partnering and customer recommendations. When our partners' solutions are not meeting customer needs, we step in to help identify the opportunity and specify the solution, while still allowing our partners to take the lead on execution. We also offer various in-kind contributions, such as engineering support, R&D, and go-to-market support, to help offset our efforts. By working together and leveraging the expertise and resources of all parties, we can jointly drive the development of solutions that truly meet the evolving needs of customers.

Invested

At Allerin, we are passionate about driving innovation and value creation through co-innovation. We believe that partnering with our clients and customers is the key to developing innovative solutions that truly meet their needs. That's why we offer direct R&D and technological support to jointly develop and own new technologies and products. This approach is less common, but it can be highly effective in driving critical solutions for our clients. We are committed to providing the highest level of strategic support to help our clients succeed, including co-development, co-marketing, and co-selling efforts. Our partnerships are defined by negotiated agreements that may result in joint ventures, and allow us to leverage the expertise and resources of all parties to realize mutual, significant market opportunities.

Actions (What)

To drive innovation in your ecosystem through co-innovation, Allerin ensures the following:

1. Balance various co-innovation options and actively manage your ecosystem partners across the three types of co-innovation. This will help our clients mitigate risks by avoiding any specific approach without a strategic outcome planned.

2. Decide which co-innovation approach is needed for our partners based on trade-offs among time to value, desired control, and investment.

3. Determine early on in the process who will play the facilitation role in the ecosystem. This will prevent delays from unnecessary meetings and ensure the consistency of the common vision, increasing the value of co-creation.

4. Focus on co-innovation as a continual process, and evaluate the engagement of new partners regularly (on an annual or bi-annual basis).

5. Establish a shared framework for evaluating co-innovation activities that includes quantifiable measures for success or failure.

6. Establish standards for IP ownership of co-developed solutions by working with your legal department.