Understanding buyer intent using data analytics Data analytics professionals and search-engine optimization experts have now moved on from technical strategies and tactics for optimizing websites, and have begun to take a different approach called ‘buyer intent’. Understanding buyer intent helps in improving search results by delivering the most relevant information about customers based on the search query they enter.
With the grand alliance of marketing and technology in mid 1990s, began the saga of marketing technology. And nothing in the marketing landscape remained the same. The range of products,…