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Tag: Big Data

Big Wishes for Big Data We live in a world where information is everything. IBM estimates that each day, 2.5 quintillion bytes of data are created or replicated, with 90% of the world's data having been created in just the last two years! According to IBM, that's the equivalent of a million hard drives filling up with data every hour.  With high-performing analytics tools, the study of big data can lead to new understandings of consumer behavior, better management decisions, new innovations, and improved risk management.

by Naveen Joshi

In fact, experts now want to take big data implementation a notch higher by using tools that make the process more convenient for organizations and its IT users. We have…

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Is Big Data the Big Brother? While there are many benefits to the growth of big data analytics, traditional methods of privacy protection often fail. Many notions of privacy rely on informed consent for the disclosure and use of an individual's private data. However, big data means that data is a resource that can be used and reused, often in ways that were inconceivable at the time the data was collected.  According to writer Jeffrey Van Camp, "None of these cloud storage companies guarantee the protection of any files you upload, and there are no promises that these services won't freely share your files and information with the government or other companies."

by Naveen Joshi

  Hence the question arises, is big data is the new big brother? Will it have control over individual’s online data? Will it always invade our privacy? Keeping all these…

My Voice
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Why is it important for digital businesses to be context aware? As we explained in one of the previous articles, context awareness is the property of mobile devices that may be applied more flexibly in comparison with location awareness, to smart phone users. It helps in providing task relevant information or services, improving decision making and efficiency of the tasks.

by Naveen Joshi

External context data, which, in almost all of its entirety is routinely incorporated into application logic (such as ODSs and MDM stores) originates from well-structured, predictable and familiar sources. These…

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Experimentation and Big Data  Big data deals with complex specifications that are difficult to understand and compares data based on a number of factors. But, when anticipating human behavior, computers, and algorithms fail to consider several factors. These factors can range from changing weather to moods to relationships that might influence customer-purchasing patterns.

by Naveen Joshi

Thus, all analysis results from big data won’t create value.  Several ventures have failed due to faulty implementation of big data. For example, a company noticed that customers who purchased…

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Big Data is reinventing our society  Today, business decisions depend on high-performance analytics, provided by big data-driven technology. Big data takes into account people's behaviour rather than beliefs. Alex Pentland, a well-known data scientist, says, "Big data collects the little data crumbs you leave behind when you move around the world".

by Naveen Joshi

These ‘data crumbs’ can be what you post on Facebook, what you search on your browser, the kind of mobile apps you use and more. Looking at data crumbs has…

Big Data
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