Big data can track every aspect of human behavior. Does that make big data a threat to our privacy? Big data analytics is extensively used to collect and analyze data to provide a more personalized experience and to make accurate predictions about the market and customer behavior. But, the lawmakers and the civil rights groups have raised concerns about big data privacy risks, data reaching the wrong hands.
If you use a wearable like a smartwatch that counts your heart rate or if you use Netflix to watch a show, each of these activities leave a digital trail…