AI in marketing Archives

Using AI To Predict Purchase Intent The use of AI in marketing allows businesses to understand customer demand for their products and their willingness to purchase them.

November 9, 2021 by Naveen Joshi

Predicting the purchase intent of anonymous visitors from various sources can be a daunting task for your business. Earlier, businesses would gauge customer interest in their products based on factors…

Artificial Intelligence Technology

Are You Investing Or Wasting On AI In Marketing? Like most other business functions, marketing is an area that is no stranger to AI. However, with every business using AI for marketing, only those that use the technology purposefully to create meaningful outcomes will be considered winners in the race of tech adoption.

October 26, 2021 by Naveen Joshi

More often than not, the use of AI in marketing is limited to the mention of the term ‘AI’ itself as a buzzword to attract awe and attention. Beyond this,…

Artificial Intelligence Technology

How AI-Based Marketing Differs From Marketing Automation There are many who incorrectly believe that AI-based marketing and marketing automation are one and the same. As we will see, businesses use them both for different purposes.

October 11, 2021 by Naveen Joshi

Marketing includes much more than just advertising or selling your goods and services after you have produced them. It is a broad concept that includes multiple actions such as brand…

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