How will VR reshape digital advertising? VR allows users to experience a virtual world in real time, in their immediate physical surroundings. By offering customers an experiential brand demo, VR in digital advertising can transform the way people create and see ads today.

Marketing done through digital platforms like websites, social media, mobile applications, emails, and search engines is digital marketing. A widely used means of marketing and advertising today, digital marketing has…

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Here’s how you can create your roadmap to innovation and strategic business change Robotics and automation are progressing at a good pace. Therefore, organizations need an innovation roadmap to leverage such emerging technologies and plan a strategic business change.

The robotics industry is at its tipping point and there are enormous opportunities for business growth. According to a report published by the International Data Corporation, the global expenditure on…

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The role of CIOs in creating an effective digital business strategy for traditional banking players CIOs can guide banking institutions to adopt a sustainable digital business strategy by enabling internal as well as external collaboration.

The newly emerging financial technology is threatening to overtake traditional banking organizations. This is mainly due to the increased level of convenience and transparency that businesses using the technology provide…

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How bimodal information governance is the way to implement blockchain in any organization It is crucial that enterprises implement a bimodal information governance model rather than a traditional one so that they can fully realize the potential of blockchain implementation in their business.

Bitcoin’s underlying technology, blockchain, has been in the news for quite some time now. The growing popularity of the technology is dragging various industries into analyzing blockchain’s capabilities in their…

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