This is why HR recruiters would care for big data HR recruiters are using the power of big data for recruitment, as it helps them find the right candidate for every position in the organization in a much faster and cost-effective manner.

Big data analytics have revolutionized the way marketers and sales personnel work by differentiating pricing strategies and giving greater customer insights. Now the same idea is being applied by hiring…

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This is why algorithmic decisions should be made context-aware Context-aware algorithmic decisions adapt their behavior as per the current context, which makes them sensitive to the user’s intention.

Context-aware algorithmic decisions have recently gained momentum, allowing devices to exhibit behavior that is socially appropriate. Well-structured, predictable, and familiar sources are the originators of the external context data that…

Artificial IntelligenceBig Data
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Avoiding bias in data analytics Using deep analysis of data to help you with decision making is a good idea but it can also backfire if the data is biased. Bias in data analytics can happen either because the humans collecting the data are biased or because the data collected is biased.

Being biased is a natural tendency that we all possess but it must be reduced as much as possible to take better decisions. Bias in data analytics can be avoided…

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To be customer-centric, you have to be data-centric In today’s fast-paced world, customers have become more demanding than ever before. Customer-centric organizations need to build their models after critically analyzing their customers, and this requires them to be data-centric.

Today, customers expect companies to be available 24/7 to solve their queries. They expect companies to provide them with seamless information about their products and services. Not getting such features…

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