Maximizing B2B Marketing ROI With AI and Machine Learning The use of AI in B2B marketing can help businesses identify their ideal prospects, convert them into leads and seamlessly guide them through the sales funnel in a more expedited and efficient manner than is allowed by traditional processes.

AI has already become an integral part of modern-day marketing. However, the greatest leaps of AI in marketing have been largely limited to Business-To-Consumer (B2C) operations. That’s because AI’s basic…

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How Chatbots Neatly Slot Into Your HR Recruitment Programs The involvement of AI for recruiting job seeking candidates can save a lot of time and money for your organization. AI-powered chatbots can help your HR function tremendously by automating certain tasks during the hiring process.

Conducting a large recruitment drive can be challenging during the best of times. In the middle of a pandemic, the difficulty levels are truly dialed up for human resource executives…

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Detect And Manage Employee Turnover More Efficiently With AI Employee turnover can leave your workforce weakened and inadequate to meet collective productivity goals. As hiring new workers every time an employee leaves is impractical and expensive, managing turnover intelligently offers a more rational solution. The involvement of AI in human resource decision-making processes like managing turnover is a sensible way forward for your organization.

As you know, your employees will not remain in your organization forever. Even your most productive, talented, and loyal workers will leave your business one day. Although undesirable, employee turnover…

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How AI Reduces Fraud in Corporate Accounting As globalization and corporate capitalism continue to boom, major economic trends are increasingly dictated by multinational corporations. To check the widespread negative influence of corporate events like accounting scandals, the use of tools like AI for fraud detection and prevention can be a good first step.  

Enron is a name that even those mildly interested in international business affairs will be somewhat acquainted with. It is among the few companies that have gained infamy throughout the…

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Here’s Why The Metaverse Concept Is Brilliant And Ridiculous At The Same Time The metaverse seeks to allow users to ‘live within’ the internet rather than just surfing it in 2D. As ambitious as that idea is, the Augmented Reality and Virtual Reality driven metaverse has not been explored to its fullest in the real world due to limitations in both technology and ideas. That’s what makes this ‘place’ lie at the cusp of science fiction.

Although the term ‘metaverse’ has been around since the early 1990s — the American author Neal Stephenson’s science fiction novel Snow Crash shared the idea of humans existing and communicating…

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How Blockchain Guarantees The Safety Of Drugs In Your Pharma Operations The deployment of blockchain in pharma operations improves traceability across the supply chain to ensure that drug makers do not incur avoidable losses.

Arguably, supply chain visibility is significantly more critical in the pharma industry than in most others. Unlike other perishable commodities such as food, medicines and drugs need extra care as…

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