5 reasons why you must care about customer sentiment analysis Customer sentiment analysis is an incredibly influential tool for steering marketers and their business to positive outcomes, using their customer interactions.

Customer sentiment analysis is the process of gathering opinions of an individual customer or a brand’s audience in communication with a customer service representative. Sentiment analysis helps determine conversations, language,…

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Intent Marketing: reading the customer’s mind Gone are the days of spamming a user with random ads that irritate them to the core. Intent marketing has come to the rescue, allowing online visitors to view only those ads that are related to products they might genuinely need.

Intent marketing is a pioneer application of big data in sales and marketing. Data from different sources ­– mostly search engines and interactive assistants – is structured to give an…

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