What is Voice of the Customer (VoC) technology and why you need it Voice of the Customer technology is the latest among the different ways in which businesses keep their finger on the pulse of their customer base. With the help of technologies like analytics and AI, Voice of the Customer can eventually become the primary source of market intelligence for businesses.
20 years ago in an interview, Jeff Bezos, the founder of a humble start-up named Amazon.com, emphasized his company’s focus on providing “great customer service” as their guiding mantra. That…