AI and improved customer experience Customer experience is now becoming the primary differentiator for businesses today. As technology continues to evolve rapidly, marketing is getting more competitive because these businesses are turning to advanced technologies like artificial intelligence (AI) to develop a more insightful and comprehensive understanding of customers and personalize interactions in real time. More and more businesses now want to provide improved customer experience with AI.
The huge amount of data we generate is a mixed blessing. Even though it gives us better insight into human behavior, there is a lot more stuff to sort through….