Why is it important for digital businesses to be context aware? As we explained in one of the previous articles, context awareness is the property of mobile devices that may be applied more flexibly in comparison with location awareness, to smart phone users. It helps in providing task relevant information or services, improving decision making and efficiency of the tasks.
External context data, which, in almost all of its entirety is routinely incorporated into application logic (such as ODSs and MDM stores) originates from well-structured, predictable and familiar sources. These…