big data in marketing Archives

Customize Experiences For Your Audience with Big Data-Driven Customer Lifetime Value (CLV) Forecasting The use of big data in marketing can help businesses get a better understanding of their customers that can help create better marketing campaigns and provide handsome ROI.

Customer lifetime value is the total amount of money businesses expect a customer to spend during their lifetime. Measuring this metric is essential as businesses can decide what amount to…

Evaluate the Cross-Selling Readiness of Your Existing Customers With Big Data Marketing Analytics Analytics already plays a massive role in marketing through customer assessment, advert campaign recommendations, demand forecasting and novel product ideas. These uses of big data in marketing can come in handy for you to find whether your existing customers want to buy other products or services in your repertoire.

May 29, 2022 by Naveen Joshi

Cross-selling is a marketing strategy that involves selling your new products to your existing customers. The product could be new or overlooked by the customer currently. The customer might be…

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