Chatbots for Conversational Commerce As consumers are getting increasingly involved in messaging apps, companies are now partnering with these apps to allow users to interact with their brand through chast. This initiative has developed into a whole new domain called Conversational Commerce.
Chris Messina, the inventor of hashtags (as mentioned on his .me page), mentioned the term Conversational Commerce back in 2015 in an article published on Medium. His idea behind the…