{"id":7942,"date":"2018-04-05T06:08:59","date_gmt":"2018-04-05T00:38:59","guid":{"rendered":"http:\/\/www.allerin.com\/blog\/?p=7942"},"modified":"2018-04-09T18:56:18","modified_gmt":"2018-04-09T13:26:18","slug":"digital-marketing-iots-new-venture","status":"publish","type":"post","link":"https:\/\/www.allerin.com\/blog\/digital-marketing-iots-new-venture\/","title":{"rendered":"Digital Marketing: IoT&#8217;s new venture"},"content":{"rendered":"<p><a href=\"http:\/\/www.allerin.com\/wp-blog\/wp-content\/uploads\/2018\/04\/Digital-Marketing-IoTs-new-venture-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8146\" src=\"http:\/\/www.allerin.com\/wp-blog\/wp-content\/uploads\/2018\/04\/Digital-Marketing-IoTs-new-venture-1.png\" alt=\"\" width=\"770\" height=\"513\" srcset=\"https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2018\/04\/Digital-Marketing-IoTs-new-venture-1.png 770w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2018\/04\/Digital-Marketing-IoTs-new-venture-1-300x200.png 300w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2018\/04\/Digital-Marketing-IoTs-new-venture-1-768x512.png 768w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p>IoT is a giant network of things and people communicating with each other using various wired and wireless technologies. IoT makes communication between people and things seamless. Similar to how IoT has been shaping various industries, like healthcare, retail, and logistics, we are now witnessing how IoT is shaping digital marketing. Any business, be it big, small, or a startup, aims to provide satisfaction to its customers and build great relationships with them, to make larger profits. According to <a href=\"https:\/\/www.statista.com\/statistics\/471264\/iot-number-of-connected-devices-worldwide\/\">Statistica Reports<\/a>, the installed base of IoT devices is forecasted to grow to almost 31 billion worldwide by 2020. This highlights the growth rate of IoT devices in the coming years. Another research survey from <a href=\"https:\/\/www.arm.com\/files\/pdf\/EIU_Internet_Business_Index_WEB.PDF\">Economist Intelligence Unit<\/a> suggests that 61% of organizations that are slow to integrate IoT into their business will eventually fall behind the competition. This shows the importance of integrating <a href=\"https:\/\/www.allerin.com\/blog\/heres-how-you-can-transform-your-business-with-iot\">\u00a0<\/a><a href=\"https:\/\/www.allerin.com\/blog\/heres-how-you-can-transform-your-business-with-iot\">IoT into enterprises<\/a> to stay relevant.<\/p>\n<h1>Benefits offered by IoT<\/h1>\n<p><a href=\"http:\/\/www.allerin.com\/wp-blog\/wp-content\/uploads\/2018\/04\/Digital-Marketing-IoTs-new-venture-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8219\" src=\"http:\/\/www.allerin.com\/wp-blog\/wp-content\/uploads\/2018\/04\/Digital-Marketing-IoTs-new-venture-2.png\" alt=\"\" width=\"892\" height=\"339\" srcset=\"https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2018\/04\/Digital-Marketing-IoTs-new-venture-2.png 892w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2018\/04\/Digital-Marketing-IoTs-new-venture-2-300x114.png 300w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2018\/04\/Digital-Marketing-IoTs-new-venture-2-768x292.png 768w\" sizes=\"auto, (max-width: 892px) 100vw, 892px\" \/><\/a><\/p>\n<p>IoT has offered numerous benefits to organizations. IoT platforms collect data from different devices that contain inbuilt sensors. Thereafter, it applies analytics to the digital assets accumulated and shares the most valuable information with applications built to address specific needs. IoT provides various benefits, such as real-time monitoring, operation and process optimization, and provision of immediate help for complex systems. IoT enables physical devices to stay connected. This helps maintain complete transparency amongst machines. Moreover, machines can communicate with each other without any human intervention. Furthermore, marketers can get more profound insights about their customers and get an idea about their purchase or browsing history. Another critical advantage of IoT is monitoring. For instance, knowing that you are low on a specific product could save you recurrent grocery shopping trips. Besides, tracking the expiration of any product enhances customer safety. IoT allows appliances to interact with each other effectively, thereby conserving cost and energy simultaneously.<\/p>\n<h1>IoT is shaping digital marketing<\/h1>\n<p>Marketers aim at interacting with their customers through various means available. One of the dominant forms of marketing is digital marketing. Nowadays, people perform online shopping, browse online content for their need, and marketers could use this opportunity to boost their marketing skills. Marketers must analyze their customer&#8217;s behavior and know what they are planning to buy. IoT tools could be used to analyze customer responses and accordingly send them offers related to similar products. IoT can help digital marketers with large datasets about their customers to provide useful insights and enable customers to interact with brands without the need for third-party merchants.<\/p>\n<p>However, digital marketers might face few challenges. The major component of any IoT ecosystem is a sensor. Sensors collect all the data about customers. Once these large chunks of data get assimilated, handling them is an issue.<\/p>\n<p>IoT is shaping digital marketing and digital marketers must inculcate practices and strategies to overcome the current challenges that lie in the path of such an implementation and must thoroughly analyze their customer\u2019s behavior to achieve significant advancements in their respective sectors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IoT is a giant network of things and people communicating with each other using various wired and wireless technologies. IoT makes communication between people and things seamless. Similar to how&#8230;<\/p>\n","protected":false},"author":1,"featured_media":8146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[125,3],"tags":[587],"class_list":["post-7942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iot","category-technology","tag-iot-is-shaping-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.5 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Digital Marketing: IoT&#039;s new venture | Artificial Intelligence | Big Data |<\/title>\n<meta name=\"description\" content=\"IoT is shaping digital marketing and is offering endless possibilities to marketers to boost their marketing tactics. 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IoT makes communication between\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.allerin.com\/blog\/digital-marketing-iots-new-venture\/\" \/>\n<meta property=\"og:site_name\" content=\"Artificial Intelligence, ROBOTICS, AUTOMATION\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/allerintech\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-05T00:38:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-04-09T13:26:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.allerin.com\/wp-blog\/wp-content\/uploads\/2018\/04\/Digital-Marketing-IoTs-new-venture-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"513\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Naveen Joshi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@joshinav\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Naveen Joshi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.allerin.com\\\/blog\\\/digital-marketing-iots-new-venture\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.allerin.com\\\/blog\\\/digital-marketing-iots-new-venture\\\/\"},\"author\":{\"name\":\"Naveen Joshi\",\"@id\":\"https:\\\/\\\/www.allerin.com\\\/blog\\\/#\\\/schema\\\/person\\\/d01e43be365179dae3ff572b2007c64e\"},\"headline\":\"Digital Marketing: IoT&#8217;s new venture\",\"datePublished\":\"2018-04-05T00:38:59+00:00\",\"dateModified\":\"2018-04-09T13:26:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.allerin.com\\\/blog\\\/digital-marketing-iots-new-venture\\\/\"},\"wordCount\":500,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.allerin.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.allerin.com\\\/blog\\\/digital-marketing-iots-new-venture\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.allerin.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/Digital-Marketing-IoTs-new-venture-1.png\",\"keywords\":[\"IoT is shaping digital marketing\"],\"articleSection\":[\"IOT\",\"Technology\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.allerin.com\\\/blog\\\/digital-marketing-iots-new-venture\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.allerin.com\\\/blog\\\/digital-marketing-iots-new-venture\\\/\",\"url\":\"https:\\\/\\\/www.allerin.com\\\/blog\\\/digital-marketing-iots-new-venture\\\/\",\"name\":\"Digital Marketing: IoT's new venture | Artificial Intelligence | Big Data |\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.allerin.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.allerin.com\\\/blog\\\/digital-marketing-iots-new-venture\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.allerin.com\\\/blog\\\/digital-marketing-iots-new-venture\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.allerin.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/Digital-Marketing-IoTs-new-venture-1.png\",\"datePublished\":\"2018-04-05T00:38:59+00:00\",\"dateModified\":\"2018-04-09T13:26:18+00:00\",\"description\":\"IoT is shaping digital marketing and is offering endless possibilities to marketers to boost their marketing tactics. 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