{"id":7503,"date":"2018-03-07T04:32:33","date_gmt":"2018-03-06T23:02:33","guid":{"rendered":"http:\/\/www.allerin.com\/blog\/?p=7503"},"modified":"2018-03-05T23:27:11","modified_gmt":"2018-03-05T17:57:11","slug":"chatbots-for-conversational-commerce","status":"publish","type":"post","link":"https:\/\/www.allerin.com\/blog\/chatbots-for-conversational-commerce\/","title":{"rendered":"Chatbots for Conversational Commerce"},"content":{"rendered":"<p><a href=\"http:\/\/www.allerin.com\/wp-blog\/wp-content\/uploads\/2018\/03\/Chatbots-for-Conversational-Commerce.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7686\" src=\"http:\/\/www.allerin.com\/wp-blog\/wp-content\/uploads\/2018\/03\/Chatbots-for-Conversational-Commerce.jpg\" alt=\"\" width=\"770\" height=\"513\" srcset=\"https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2018\/03\/Chatbots-for-Conversational-Commerce.jpg 770w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2018\/03\/Chatbots-for-Conversational-Commerce-300x200.jpg 300w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2018\/03\/Chatbots-for-Conversational-Commerce-768x512.jpg 768w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p>Chris Messina, the inventor of hashtags (as mentioned on his <a href=\"http:\/\/chrismessina.me\/home\" target=\"_blank\" rel=\"noopener\">.me page<\/a>), mentioned the term Conversational Commerce back in 2015 in an <a href=\"https:\/\/medium.com\/chris-messina\/conversational-commerce-92e0bccfc3ff\" target=\"_blank\" rel=\"noopener\">article published on Medium<\/a>. His idea behind the term was the collaboration of e-commerce with messaging apps. Since then, popular instant messaging platforms like Facebook Messenger, WhatsApp, and WeChat are looking to develop tools to interact with businesses. Even smart devices like Amazon Echo are cooperating with brands to enable users to interact with them through voice commands. But companies are unsure about hiring a workforce just to chat with their customers about product choices and browsing catalogs. Nevertheless, chatbots are an efficient alternative to hiring company representatives who chat with customers.<\/p>\n<p><a href=\"http:\/\/www.allerin.com\/wp-blog\/wp-content\/uploads\/2018\/03\/Chatbots-for-Conversational-Commerce-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7689 size-full\" src=\"http:\/\/www.allerin.com\/wp-blog\/wp-content\/uploads\/2018\/03\/Chatbots-for-Conversational-Commerce-1.jpg\" alt=\"\" width=\"850\" height=\"727\" srcset=\"https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2018\/03\/Chatbots-for-Conversational-Commerce-1.jpg 850w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2018\/03\/Chatbots-for-Conversational-Commerce-1-300x257.jpg 300w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2018\/03\/Chatbots-for-Conversational-Commerce-1-768x657.jpg 768w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<h1>Are chatbots better than human representatives?<\/h1>\n<p>Artificial Intelligence is developing at an astounding rate. Chatbots are no more software that keep shooting generic replies to customers. Today, chatbots are AI-powered. They can understand each customer and cater to her needs based on their search history, previous orders, and wish lists among many other factors. Chatbots can use this data to precisely recommend products to the customers. The same can be very difficult for human representatives. Moreover, over time, the chat algorithms keep improving by taking feedback from the user after an interaction. In cases where a user requires support for a product or a service, a chatbot can answer basic queries of the customer and can then transfer the interaction to a senior representative in case an advanced query needs to be resolved.<\/p>\n<h1>What role does a Chatbot play in Conversational Commerce?<\/h1>\n<p>Companies are aiming to make it simpler for consumers to buy or experience its products or services by partnering with messaging apps. In mid-2016, Facebook made a \u2018mark\u2019 (pun intended) by <a href=\"https:\/\/techcrunch.com\/2016\/04\/12\/agents-on-messenger\/\" target=\"_blank\" rel=\"noopener\">allowing chatbots on its messenger<\/a>. Following the suit, Kik and Telegram have also opened their platforms for brand <a href=\"https:\/\/www.allerin.com\/blog\/how-ai-chatbots-are-impacting-retail-industry\" target=\"_blank\" rel=\"noopener\">chatbots to interact with users<\/a>. For the consumers, these developments are beneficial. Consumers no more need to switch between different apps while multi-tasking, and bringing so many apps on one platform also makes product comparisons easier. Unlike the websites, support chatbots offer a more in-store experience to the consumer. Given that the chatbots are smart enough, customers can expect answers to questions like, \u201cWhat do you think I should get for my wife?\u201d or \u201cWhat should I gift to my 10-year-old niece?\u201d Apart from brands having to develop their chatbots, <a href=\"https:\/\/techcrunch.com\/2015\/02\/23\/magic-is-a-startup-that-promises-to-bring-you-anything-if-youre-willing-to-pay-for-it\/\" target=\"_blank\" rel=\"noopener\">personal assistant chatbots like Magic<\/a> are now coming up who can handle everything on their own. They can suggest restaurants, book a table, hail a taxi, or even send orders to Starbucks so you don\u2019t have to stand in the queue.<\/p>\n<h1><\/h1>\n<p>Conversational Commerce is becoming a new dimension in marketing. As brands are taking note of this approach, <a href=\"https:\/\/www.allerin.com\/blog\/ai-and-everyday-life\" target=\"_blank\" rel=\"noopener\">Artificial Intelligence<\/a> continues to empower the chatbots with the ability to handle consumers and drive sales from messenger apps. All of this is undoubtedly making consumer lives easier.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chris Messina, the inventor of hashtags (as mentioned on his .me page), mentioned the term Conversational Commerce back in 2015 in an article published on Medium. His idea behind the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":7691,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4],"tags":[558],"class_list":["post-7503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-my-voice","tag-conversational-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.5 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Chatbots for Conversational Commerce | Artificial Intelligence |<\/title>\n<meta name=\"description\" content=\"As consumers are getting increasingly involved in messaging apps, companies are now partnering with these apps to allow users to interact with their brand through chast. This initiative has developed into a whole new domain called Conversational Commerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.allerin.com\/blog\/chatbots-for-conversational-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chatbots for Conversational Commerce\" \/>\n<meta property=\"og:description\" content=\"Chris Messina, the inventor of hashtags (as mentioned on his .me page), mentioned the term Conversational Commerce back in 2015 in an article published on\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.allerin.com\/blog\/chatbots-for-conversational-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Allerin\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/allerintech\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-06T23:02:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.allerin.com\/wp-blog\/wp-content\/uploads\/2018\/03\/Chatbots-for-Conversational-Commerce-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"513\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Naveen Joshi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@joshinav\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Naveen Joshi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.allerin.com\\\/blog\\\/chatbots-for-conversational-commerce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.allerin.com\\\/blog\\\/chatbots-for-conversational-commerce\\\/\"},\"author\":{\"name\":\"Naveen Joshi\",\"@id\":\"https:\\\/\\\/www.allerin.com\\\/blog\\\/#\\\/schema\\\/person\\\/d01e43be365179dae3ff572b2007c64e\"},\"headline\":\"Chatbots for Conversational Commerce\",\"datePublished\":\"2018-03-06T23:02:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.allerin.com\\\/blog\\\/chatbots-for-conversational-commerce\\\/\"},\"wordCount\":485,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.allerin.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.allerin.com\\\/blog\\\/chatbots-for-conversational-commerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.allerin.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/Chatbots-for-Conversational-Commerce-2.jpg\",\"keywords\":[\"conversational commerce\"],\"articleSection\":[\"My Voice\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.allerin.com\\\/blog\\\/chatbots-for-conversational-commerce\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.allerin.com\\\/blog\\\/chatbots-for-conversational-commerce\\\/\",\"url\":\"https:\\\/\\\/www.allerin.com\\\/blog\\\/chatbots-for-conversational-commerce\\\/\",\"name\":\"Chatbots for Conversational Commerce | Artificial Intelligence |\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.allerin.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.allerin.com\\\/blog\\\/chatbots-for-conversational-commerce\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.allerin.com\\\/blog\\\/chatbots-for-conversational-commerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.allerin.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/Chatbots-for-Conversational-Commerce-2.jpg\",\"datePublished\":\"2018-03-06T23:02:33+00:00\",\"description\":\"As consumers are getting increasingly involved in messaging apps, companies are now partnering with these apps to allow users to interact with their brand through chast. 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