{"id":4865,"date":"2017-07-05T05:49:55","date_gmt":"2017-07-05T00:19:55","guid":{"rendered":"http:\/\/www.allerin.com\/blog\/?p=4865"},"modified":"2017-07-04T14:44:53","modified_gmt":"2017-07-04T09:14:53","slug":"ai-for-better-social-media-presence","status":"publish","type":"post","link":"https:\/\/www.allerin.com\/blog\/ai-for-better-social-media-presence\/","title":{"rendered":"AI for better social media presence"},"content":{"rendered":"<p><a href=\"http:\/\/www.allerin.com\/wp-blog\/wp-content\/uploads\/2017\/07\/AI-for-better-social-media-presence.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4896\" src=\"http:\/\/www.allerin.com\/wp-blog\/wp-content\/uploads\/2017\/07\/AI-for-better-social-media-presence.jpg\" alt=\"\" width=\"770\" height=\"513\" srcset=\"https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2017\/07\/AI-for-better-social-media-presence.jpg 770w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2017\/07\/AI-for-better-social-media-presence-300x200.jpg 300w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2017\/07\/AI-for-better-social-media-presence-768x512.jpg 768w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p>Social media giants like Facebook boast having a billion active users where everyone wants to make a point and be heard. This has caused a state of frenzy where everyone is struggling to increase social media presence and engage with your customers. But this is also a newfound well of opportunity, especially for FMCG companies. Using artificial intelligence for collecting data and feedback and for analyzing comments and complaints, companies can connect with their customers and increase sales exponentially.<\/p>\n<h6><a title=\"Infographic: The Future Of A.I. | Statista\" href=\"https:\/\/www.statista.com\/chart\/6810\/the-future-of-ai\/\"><img decoding=\"async\" style=\"width: 100%; height: auto !important; max-width: 960px; -ms-interpolation-mode: bicubic;\" src=\"https:\/\/infographic.statista.com\/normal\/chartoftheday_6810_the_future_of_ai_n.jpg\" alt=\"Infographic: The Future Of A.I. | Statista\" width=\"100%\" height=\"auto\" \/><\/a><\/h6>\n<p>You will find more statistics at <a href=\"https:\/\/www.statista.com\/\" target=\"_blank\" rel=\"noopener\">Statista<\/a><\/p>\n<h1>1.\u00a0 Create well defined personas with artificial intelligence<\/h1>\n<p>There is nothing better than social media sites when it comes to identifying your target customers and creating well-defined personas. Social media helps to highlight key characteristics about your prospective customer base such as their habits, likes, dislikes, product preferences, market demand in a particular region, demand crests and troughs, motivating factors to spend money, etc. only to name a few.<\/p>\n<h1>2.\u00a0 Enhance social media presence by increasing followers<\/h1>\n<p>Social media has helped reach far more people as compared with traditional marketing. Companies like Postintelligence have developed the world\u2019s first AI based social media assistant that helps you write engaging content and grow your follower base on Facebook and Twitter. It analyses the type of data (e.g. text messages, photos and video that you upload on social networking sites, etc.) and then guides you on what to post and when to post.<\/p>\n<h1>3.\u00a0 Keep a track of competitors<\/h1>\n<p>Apart from providing a lot of information about your prospective customers, it also helps you to keep a track of your competitors as well. It gathers a lot of quantitative data which makes it easier for you to compare your company, products and brands with respect to your competitors. It also alerts you when one of your competitor\u2019s post does well social media so that you can take a note of it.<\/p>\n<h1>4.\u00a0 Nitty-gritties of social media<\/h1>\n<p>AI helps to track even the nitty-gritties of the content that you post to get more followers.<\/p>\n<h6><\/h6>\n<ul>\n<li>It helps you identify the best time to post your content on social networks.<\/li>\n<li>It helps you identify the most important keywords that can draw the maximum audience to read your content.<\/li>\n<li>It also tells about the promotion budget that you can use to reach as many people as possible.<\/li>\n<li>You can link all your social networks and the AI will automatically post on all of them.<\/li>\n<\/ul>\n<h6><\/h6>\n<p>Though AI is increasingly being used for better social media presence, it can also put you in deep waters. In the 2016 U.S presidential elections, Donald Trump by mistake, retweeted a bot\u2019s tweet which ended with the hashtag #MakeAmericaGreatAgain. Later on it was found that the bot tweeted very radical and fascist tweets, which had a negative, albeit temporary, impact on his path to Presidency. Hence, AI is both a boon and curse to social media marketers and companies and must be used wisely.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media giants like Facebook boast having a billion active users where everyone wants to make a point and be heard. This has caused a state of frenzy where everyone&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5,3],"tags":[375],"class_list":["post-4865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-technology","tag-social-media-presence"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.5 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI for better social media presence | Artificial Intelligence |<\/title>\n<meta name=\"description\" content=\"This has caused a state of frenzy where everyone is struggling to increase social media presence and engage with your customers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.allerin.com\/blog\/ai-for-better-social-media-presence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI for better social media presence\" \/>\n<meta property=\"og:description\" content=\"Social media giants like Facebook boast having a billion active users where everyone wants to make a point and be heard. This has caused a state of frenzy\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.allerin.com\/blog\/ai-for-better-social-media-presence\/\" \/>\n<meta property=\"og:site_name\" content=\"Artificial Intelligence, ROBOTICS, AUTOMATION\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/allerintech\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-05T00:19:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.allerin.com\/wp-blog\/wp-content\/uploads\/2017\/07\/AI-for-better-social-media-presence.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"513\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Naveen Joshi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@joshinav\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta 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