{"id":3866,"date":"2017-04-15T04:42:32","date_gmt":"2017-04-14T23:12:32","guid":{"rendered":"http:\/\/www.allerin.com\/blog\/?p=3866"},"modified":"2017-04-15T12:31:44","modified_gmt":"2017-04-15T07:01:44","slug":"improving-the-scope-of-digital-marketing-analytics","status":"publish","type":"post","link":"https:\/\/www.allerin.com\/blog\/improving-the-scope-of-digital-marketing-analytics\/","title":{"rendered":"Improving the scope of digital marketing analytics"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Measuring the effectiveness of any digital marketing initiative<\/a> is one of the greatest challenges that most organizations face today. The trouble is that when most marketers hear ‘digital analytics,’ they usually tend to think of those metrics, which are typically associated with a web analytics tool such as Google Analytics. While web analytics does help in providing you with a wealth of data into the performance of your website, what digital marketers really need are rich insights for understanding the impact of their marketing campaigns on conversion rates, and a customer\u2019s journey through the marketing and sales funnel. Enter digital marketing analytics.<\/p>\n

Digital Marketing Analytics: What is it?<\/h1>\n

Marketing tactics used in industry today, go well beyond the bounds of your website. It\u2019s the intersection of what happens between your marketing channels and the outcome based on your marketing initiatives. Digital marketing analytics is, therefore, about measuring business metrics such as traffic, leads, and sales, along with those online events that influence leads conversion.<\/p>\n

<\/h6>\n

A well-managed digital marketing analytics strategy can certainly deliver powerful insights, but several digital practitioners and leaders make the mistake of either doing things in the wrong order or trying to do too much at one time. To avoid this mistake, you can follow three simple steps in digital marketing analytics- capture, analyze, and interpret your data.\"\"<\/a><\/p>\n

Digital marketing analytics includes data not only from a company\u2019s website but also from other sources like email, online PR, and social media. Thus, using marketing analytics helps marketers in identifying how each of their marketing initiatives can stack up against one another, thereby determining the true ROI of their activities. As a result of the information derived from digital marketing analytics, marketers can diagnose deficiencies in specific channels of their marketing mix, make adjustments according to strategies and tactics, enhance their overall marketing activity, and consequently improve the scope of digital marketing analytics.<\/p>\n

Improving Digital Marketing Analytics: Why?<\/h1>\n

Corporate leaders have to make strategic decisions that ultimately result in profits or losses. To gain value from digital marketing analytics, IT leaders should understand the rapidly evolving digital environment in which their companies operate. They must also make recommendations that can help in influencing investment choices regarding new and emerging strategic technologies. These technologies can thereafter be exploited to run, grow, and transform the organization.<\/p>\n

<\/h6>\n

In simpler terms, IT leaders should have basic awareness and understanding of technology based macroeconomic and microeconomic trends<\/a>. For example, in 2016 a macroeconomic trend observed was that the consumer landscape in Asia is expanding rapidly due to the increase in the average household income. Companies that are able to identify and target the evolving consumer market niches, like these, are more likely to prevail than those that don\u2019t.<\/p>\n

<\/h6>\n

Besides, organizations must also know the drivers and inputs that help in impacting their industry sector. They must address the business and economic challenges facing their organizations, especially those that are pertinent to their defense and expansion.<\/p>\n

<\/h6>\n

All of the insights, information, and data that an organization gathers from digital marketing<\/a> analytics tool are only useful if a company does something with it, acting beyond their peers and competitors. The true value of digital marketing analytics will help your organization in improving and optimizing its marketing performance on both an individual channel-by-channel basis, as well as cross-channel machine.<\/p>\n","protected":false},"excerpt":{"rendered":"

Measuring the effectiveness of any digital marketing initiative is one of the greatest challenges that most organizations face today. The trouble is that when most marketers hear ‘digital analytics,’ they…<\/p>\n","protected":false},"author":1,"featured_media":3991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[126],"tags":[305],"class_list":["post-3866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-big-data","tag-digital-marketing-analytics"],"yoast_head":"\nImproving the scope of digital marketing analytics - Artificial Intelligence, ROBOTICS, AUTOMATION<\/title>\n<meta name=\"description\" content=\"Measuring the effectiveness of any digital marketing initiative is one of the greatest challenges that most organizations face today. 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