{"id":2161,"date":"2016-10-18T07:07:15","date_gmt":"2016-10-18T01:37:15","guid":{"rendered":"http:\/\/www.allerin.com\/blog\/?p=2161"},"modified":"2016-10-17T22:18:28","modified_gmt":"2016-10-17T16:48:28","slug":"why-is-it-important-for-digital-businesses-to-be-context-aware","status":"publish","type":"post","link":"https:\/\/www.allerin.com\/blog\/why-is-it-important-for-digital-businesses-to-be-context-aware\/","title":{"rendered":"Why is it important for digital businesses to be context aware?"},"content":{"rendered":"<p><a href=\"http:\/\/www.allerin.com\/wp-blog\/wp-content\/uploads\/2016\/10\/context-aware.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2198\" src=\"http:\/\/www.allerin.com\/wp-blog\/wp-content\/uploads\/2016\/10\/context-aware.jpg\" alt=\"context-aware\" width=\"770\" height=\"513\" srcset=\"https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2016\/10\/context-aware.jpg 770w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2016\/10\/context-aware-300x200.jpg 300w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2016\/10\/context-aware-768x512.jpg 768w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p>External context data, which, in almost all of its entirety is routinely incorporated into application logic (such as ODSs and MDM stores) originates from well-structured, predictable and familiar sources. These sources provide all the much needed background for many decisions, and are a cost-effective solution to adopt. But businesses are now under pressure to operate smartly and at a faster pace, hence these sources are no longer enough. They need to find new sources and make context awareness a greater priority in business applications.<\/p>\n<p>&nbsp;<\/p>\n<h1>Some real world examples of context awareness<\/h1>\n<h6><\/h6>\n<h6><\/h6>\n<ul>\n<li>We consider a hospital that is under pressure to reduce errors while prescribing medicines and to increase customer satisfaction. It would be helpful for them to incorporate prepared analytical data from data brokers. It would provide them with proper insights on recorded drug interactions and historical information about the patient.<\/li>\n<\/ul>\n<h6><\/h6>\n<ul>\n<li>Next, we take a trucking company that needs to improve its productivity and reduce losses resulting from human errors. They can fulfill both of these objectives by gathering information about road conditions, weather, driver history, truck conditions, nature of the cargo, location details etc., and adding it to scheduling and routing decisions.<\/li>\n<\/ul>\n<h6><\/h6>\n<ul>\n<li>Another scenario is of a city traffic authority called upon by the government in order to improve the flow of the vehicles and reduce the number of road accidents. They can control and improve its outcomes by managing the timing of the traffic lights dynamically and in context, taking into consideration real-time changes in traffic and pedestrian demands, road conditions and weather etc.<\/li>\n<\/ul>\n<h6><\/h6>\n<ul>\n<li>A financial institution always has a risk of running into money laundering schemes and other illegal transactions. If they are able to examine the history of parties, their partnerships and dependencies (which are often intentionally camouflaged) in real time (as transactions are processes), it greatly improves the organization\u2019s degree of legal compliance.<\/li>\n<\/ul>\n<h6><\/h6>\n<ul>\n<li>In case of a law enforcement organization, if it is able to monitor sources of real-time social activities, it will be able to detect a critical situation which requires intervention before being officially alerted. The time difference between these two scenarios can be crucial, and may even be enough to prevent some unwanted activity.<\/li>\n<\/ul>\n<p>But without necessary tools, these advances through contextual automation are either impossible or too expensive for most mainstream organizations to deploy.<\/p>\n<h6><\/h6>\n<p><a href=\"http:\/\/www.allerin.com\/wp-blog\/wp-content\/uploads\/2016\/10\/Why-is-it-important-for-digital-businesses-to-be-context-aware.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2253 size-full\" src=\"http:\/\/www.allerin.com\/wp-blog\/wp-content\/uploads\/2016\/10\/Why-is-it-important-for-digital-businesses-to-be-context-aware.png\" width=\"770\" height=\"770\" srcset=\"https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2016\/10\/Why-is-it-important-for-digital-businesses-to-be-context-aware.png 770w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2016\/10\/Why-is-it-important-for-digital-businesses-to-be-context-aware-150x150.png 150w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2016\/10\/Why-is-it-important-for-digital-businesses-to-be-context-aware-300x300.png 300w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2016\/10\/Why-is-it-important-for-digital-businesses-to-be-context-aware-768x768.png 768w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2016\/10\/Why-is-it-important-for-digital-businesses-to-be-context-aware-144x144.png 144w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p>It has become a strategic requirement for any business to become aware of the surrounding digital context in today\u2019s modern, fast moving environment. It is imperative to be context-aware for those on the journey towards becoming digital businesses.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>External context data, which, in almost all of its entirety is routinely incorporated into application logic (such as ODSs and MDM stores) originates from well-structured, predictable and familiar sources. These&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2198,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[126,3],"tags":[147,203],"class_list":["post-2161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-big-data","category-technology","tag-big-data","tag-context-aware"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why is it important for digital businesses to be context aware?<\/title>\n<meta name=\"description\" content=\"As we explained in one of the previous articles, context awareness is the property of mobile devices that may be applied more flexibly. Context Aware\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.allerin.com\/blog\/why-is-it-important-for-digital-businesses-to-be-context-aware\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why is it important for digital businesses to be context aware?\" \/>\n<meta property=\"og:description\" content=\"External context data, which, in almost all of its entirety is routinely incorporated into application logic (such as ODSs and MDM stores) originates from\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.allerin.com\/blog\/why-is-it-important-for-digital-businesses-to-be-context-aware\/\" \/>\n<meta property=\"og:site_name\" content=\"Artificial Intelligence, ROBOTICS, AUTOMATION\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/allerintech\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-18T01:37:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.allerin.com\/wp-blog\/wp-content\/uploads\/2016\/10\/context-aware.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"513\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Naveen Joshi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Naveen Joshi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.allerin.com\\\/blog\\\/why-is-it-important-for-digital-businesses-to-be-context-aware\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.allerin.com\\\/blog\\\/why-is-it-important-for-digital-businesses-to-be-context-aware\\\/\"},\"author\":{\"name\":\"Naveen Joshi\",\"@id\":\"https:\\\/\\\/www.allerin.com\\\/blog\\\/#\\\/schema\\\/person\\\/3b97fb7d7826c23c347837e71c0f6b33\"},\"headline\":\"Why is it important for digital businesses to be context aware?\",\"datePublished\":\"2016-10-18T01:37:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.allerin.com\\\/blog\\\/why-is-it-important-for-digital-businesses-to-be-context-aware\\\/\"},\"wordCount\":435,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.allerin.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.allerin.com\\\/blog\\\/why-is-it-important-for-digital-businesses-to-be-context-aware\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.allerin.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/10\\\/context-aware.jpg\",\"keywords\":[\"Big Data\",\"Context aware\"],\"articleSection\":[\"Big Data\",\"Technology\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.allerin.com\\\/blog\\\/why-is-it-important-for-digital-businesses-to-be-context-aware\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.allerin.com\\\/blog\\\/why-is-it-important-for-digital-businesses-to-be-context-aware\\\/\",\"url\":\"https:\\\/\\\/www.allerin.com\\\/blog\\\/why-is-it-important-for-digital-businesses-to-be-context-aware\\\/\",\"name\":\"Why is it important for digital businesses to be context aware?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.allerin.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.allerin.com\\\/blog\\\/why-is-it-important-for-digital-businesses-to-be-context-aware\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.allerin.com\\\/blog\\\/why-is-it-important-for-digital-businesses-to-be-context-aware\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.allerin.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/10\\\/context-aware.jpg\",\"datePublished\":\"2016-10-18T01:37:15+00:00\",\"description\":\"As we explained in one of the previous articles, context awareness is the property of mobile devices that may be applied more flexibly. 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