{"id":1430,"date":"2016-05-31T19:41:49","date_gmt":"2016-05-31T14:11:49","guid":{"rendered":"http:\/\/www.allerin.com\/blog\/?p=1430"},"modified":"2016-05-31T19:41:49","modified_gmt":"2016-05-31T14:11:49","slug":"4-ways-for-retailers-to-start-using-iot","status":"publish","type":"post","link":"https:\/\/www.allerin.com\/blog\/4-ways-for-retailers-to-start-using-iot\/","title":{"rendered":"4 ways for retailers to start using IoT"},"content":{"rendered":"

The IoT data coming from smartphones, sensors and other devices can be very useful in providing significant insights and opportunities for retail business owners for their IOT solutions <\/em><\/p>\n

\"retailersIOT\"<\/a> Image source: pixabay.com<\/em><\/p>\n

Personalize customer experience<\/h1>\n

With the rise of online market, customers now expect a personalized service. A kind of service that follows their previous shopping histories and hence, is familiar with their shopping practices. As a result of the advancement of smartphones, it is easy now to track customer preferences with the help of an IoT platform. The data from in-store IoT devices, when combined with customer shopping history, enables retailers to find patterns and deliver a more enhanced shopping experience.<\/p>\n

IoT solutions provide retailers with a platform that enables them to have real-time interaction with consumers, inside and outside the store, with the help of a smartphone. Brand experiences can be shaped in real time and in ways that reflect customer interests and lifestyles.<\/p>\n

Find new revenue streams<\/h1>\n

Retailers will have to learn ways to take advantage of IoT to find new methods of attracting customers and increasing revenues. For example, sometimes, customers are left in a store waiting for too long without spending. An in-store app could be made available to identify customers who have been waiting for a long time. The locations where most customers get stuck can be identified and modified accordingly.<\/p>\n

Homes can also be connected to retail stores and items can be replenished in a faster and more convenient fashion.<\/p>\n

Effective Store operations<\/h1>\n

The data from IoT sensors and devices can help retailers in the following ways:<\/p>\n