{"id":13602,"date":"2022-12-29T15:42:40","date_gmt":"2022-12-29T10:12:40","guid":{"rendered":"https:\/\/www.allerin.com\/blog\/?p=13602"},"modified":"2022-12-26T15:45:30","modified_gmt":"2022-12-26T10:15:30","slug":"a-new-approach-towards-mass-adoption-how-marketers-can-use-nfts","status":"publish","type":"post","link":"https:\/\/www.allerin.com\/blog\/a-new-approach-towards-mass-adoption-how-marketers-can-use-nfts\/","title":{"rendered":"A New Approach Towards Mass Adoption: How Marketers Can Use NFTs"},"content":{"rendered":"<p><a href=\"http:\/\/www.allerin.com\/wp-blog\/wp-content\/uploads\/2022\/12\/NFT-in-marketing.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-13604\" src=\"http:\/\/www.allerin.com\/wp-blog\/wp-content\/uploads\/2022\/12\/NFT-in-marketing.jpeg\" alt=\"NFT in marketing\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2022\/12\/NFT-in-marketing.jpeg 1920w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2022\/12\/NFT-in-marketing-300x169.jpeg 300w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2022\/12\/NFT-in-marketing-1024x576.jpeg 1024w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2022\/12\/NFT-in-marketing-768x432.jpeg 768w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2022\/12\/NFT-in-marketing-1536x864.jpeg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p>Until recently, marketers used to rely on social media, paid and affiliate marketing, to help reach their customers and promote their products, services, and brand. But there has been a change in how marketing is approached. The introduction and use of NFT in marketing have created a stir in the industry. The use of <a href=\"https:\/\/www.allerin.com\/blog\/blockchain-in-marketing-and-advertising\">blockchain in NFTs<\/a> has given rise to the ability to track, handle and authenticate digital assets safely and securely in the marketing industry. This rigid recordkeeping system allows brands to track the origin and ownership of their assets and ensures that the data is precise and can\u2019t be breached.<\/p>\n<h4><\/h4>\n<p>This level of transparency is what customers have been increasingly demanding from companies, and NFTs are the segway for brands to match it. Therefore, the use of NFTs is being <a href=\"https:\/\/www.globenewswire.com\/news-release\/2022\/09\/12\/2514295\/0\/en\/Global-Non-Fungible-Token-NFT-Market-Size-to-Reach-USD-20-billion-by-2028-BlueWeave-Consulting.html#:~:text=BlueWeave%20Consulting%2C%20a%20leading%20strategic,USD%204.36%20billion%20in%202021.\">increasingly adopted<\/a> by various brands worldwide.<\/p>\n<h2>Using NFT in Marketing<\/h2>\n<p>Experiments with NFT in marketing have already begun, and it is not long before it becomes a mainstream way for brands to create innovation. Marketers can use NFTs by:<\/p>\n<p><a href=\"http:\/\/www.allerin.com\/wp-blog\/wp-content\/uploads\/2022\/12\/A-New-Approach-Towards-Mass-Adoption-How-Marketers-Can-Use-NFTs.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-13603\" src=\"http:\/\/www.allerin.com\/wp-blog\/wp-content\/uploads\/2022\/12\/A-New-Approach-Towards-Mass-Adoption-How-Marketers-Can-Use-NFTs.png\" alt=\"NFT in marketing\" width=\"1620\" height=\"1620\" srcset=\"https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2022\/12\/A-New-Approach-Towards-Mass-Adoption-How-Marketers-Can-Use-NFTs.png 1620w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2022\/12\/A-New-Approach-Towards-Mass-Adoption-How-Marketers-Can-Use-NFTs-300x300.png 300w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2022\/12\/A-New-Approach-Towards-Mass-Adoption-How-Marketers-Can-Use-NFTs-1024x1024.png 1024w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2022\/12\/A-New-Approach-Towards-Mass-Adoption-How-Marketers-Can-Use-NFTs-150x150.png 150w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2022\/12\/A-New-Approach-Towards-Mass-Adoption-How-Marketers-Can-Use-NFTs-768x768.png 768w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2022\/12\/A-New-Approach-Towards-Mass-Adoption-How-Marketers-Can-Use-NFTs-1536x1536.png 1536w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2022\/12\/A-New-Approach-Towards-Mass-Adoption-How-Marketers-Can-Use-NFTs-144x144.png 144w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2022\/12\/A-New-Approach-Towards-Mass-Adoption-How-Marketers-Can-Use-NFTs-120x120.png 120w\" sizes=\"auto, (max-width: 1620px) 100vw, 1620px\" \/><\/a><\/p>\n<h3>1.\u00a0\u00a0\u00a0 Offering NFT-Based Loyalty Program<\/h3>\n<p>The introduction and implementation of NFT token rewards in customer loyalty are advancing to a world where customers receive experiences digitally. The challenge faced by traditional loyalty programs is that it is restricted to brand-specific redeeming points in exchange for rewards. It offers very little flexibility and also comes attached with expiration dates.<\/p>\n<h4><\/h4>\n<p>Integration of NFTs doesn\u2019t restrict brands and helps to create unique experiences for its users. A brand can convert anything to a digital token and link it with any experience or reward. One such brand is <a href=\"https:\/\/stories.starbucks.com\/press\/2022\/starbucks-brewing-revolutionary-web3-experience-for-its-starbucks-rewards-members\/\">Starbucks<\/a>. The brand states that it will offer its members the opportunity to buy and earn NFTs, allowing its consumers to access new, engaging and immersive coffee experiences. This enables the creation of an NFT owner\u2019s exclusive community.<\/p>\n<h3>2.\u00a0\u00a0\u00a0 Providing Personalization<\/h3>\n<p>By owning something representing a user\u2019s experience with the brand, NFTs can become a storytelling aspect of the brand. It will allow brands to provide their customers with personalized and unique experiences by offering them a digitalized asset that can be traded, collected or sold. Leveraging unique experiences will lead to the creation of a collectors community of a brand\u2019s products and services.<\/p>\n<h3>3.\u00a0\u00a0\u00a0 Donating Proceeds to Charity<\/h3>\n<p>Various brands donate the proceeds received from NFTs to charities. This not only helps in creating a brand image that instills itself into being a valuable asset to society but also helps in attracting today\u2019s customers. These customers are more likely to buy products or services from a brand that is purpose-driven, meaning that it has a mission to give back to society and support its needs. Gen Z and tech-savvy consumers can also be targeted using NFTs proceeds for donations.<\/p>\n<h4><\/h4>\n<p>Even though NFTs have generated hype around them, many still don\u2019t understand what they are and how they work. By leveraging NFT in marketing, brands can benefit from efficiency, traceability, and transparency. Not just brands but the entire business community stands to benefit from using NFTs as it creates a more significant and virtuous social impact. One important way for NFTs to be massively adopted is through creating awareness about their benefits. NFTs have immense potential as a technology to help improve the quality of life.c<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Until recently, marketers used to rely on social media, paid and affiliate marketing, to help reach their customers and promote their products, services, and brand. But there has been a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5,171],"tags":[1599],"class_list":["post-13602","post","type-post","status-publish","format-standard","hentry","category-ai","category-blockchain","tag-nft-in-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A New Approach Towards Mass Adoption: How Marketers Can Use NFTs<\/title>\n<meta name=\"description\" content=\"The use of NFT in marketing is causing a ripple effect in the industry and nudging brands to devise innovative ways to encourage their audience to engage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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