{"id":13523,"date":"2022-11-28T11:08:05","date_gmt":"2022-11-28T05:38:05","guid":{"rendered":"https:\/\/www.allerin.com\/blog\/?p=13523"},"modified":"2022-10-17T11:10:10","modified_gmt":"2022-10-17T05:40:10","slug":"how-businesses-can-leverage-sentiment-analysis-using-nlp","status":"publish","type":"post","link":"https:\/\/www.allerin.com\/blog\/how-businesses-can-leverage-sentiment-analysis-using-nlp\/","title":{"rendered":"How Businesses Can Leverage Sentiment Analysis Using NLP"},"content":{"rendered":"<p><a href=\"http:\/\/www.allerin.com\/wp-blog\/wp-content\/uploads\/2022\/10\/NLP-in-business-.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-13524\" src=\"http:\/\/www.allerin.com\/wp-blog\/wp-content\/uploads\/2022\/10\/NLP-in-business-.jpg\" alt=\"NLP in business\" width=\"1000\" height=\"419\" srcset=\"https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2022\/10\/NLP-in-business-.jpg 1000w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2022\/10\/NLP-in-business--300x126.jpg 300w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2022\/10\/NLP-in-business--768x322.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>The quintessential art of listening is more impactful for businesses than one realizes. Albeit, every brand has its own set of market and customer analyses, deciphering the sentiments from between the lines drives businesses to recognize what their customers think and feel about their brand. NLP in business assumes the role of virtual ears and eyes to understand what people are expressing, how they are expressing, and why they are expressing it.<\/p>\n<h2>Employing NLP in Business Through Sentimental Analyses<\/h2>\n<p>NLP in sentimental analysis processes the natural languages through machine learning algorithms to determine the sentiments humans express about a plethora of things. \u2018This isn\u2019t how it should have gone!\u2019 indicates regret and exasperation about a particular method and its failed results. AI tools such as <a href=\"https:\/\/convocean.com\/\">ConvOcean<\/a> allow an effortless distillation of emotions that help companies gain negative or positive insights about the brand.<\/p>\n<p><a href=\"http:\/\/www.allerin.com\/wp-blog\/wp-content\/uploads\/2022\/10\/How-Businesses-Can-Leverage-Sentiment-Analysis-Using-NLP.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-13525\" src=\"http:\/\/www.allerin.com\/wp-blog\/wp-content\/uploads\/2022\/10\/How-Businesses-Can-Leverage-Sentiment-Analysis-Using-NLP.png\" alt=\"NLP in business\" width=\"1620\" height=\"1620\" srcset=\"https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2022\/10\/How-Businesses-Can-Leverage-Sentiment-Analysis-Using-NLP.png 1620w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2022\/10\/How-Businesses-Can-Leverage-Sentiment-Analysis-Using-NLP-300x300.png 300w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2022\/10\/How-Businesses-Can-Leverage-Sentiment-Analysis-Using-NLP-1024x1024.png 1024w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2022\/10\/How-Businesses-Can-Leverage-Sentiment-Analysis-Using-NLP-150x150.png 150w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2022\/10\/How-Businesses-Can-Leverage-Sentiment-Analysis-Using-NLP-768x768.png 768w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2022\/10\/How-Businesses-Can-Leverage-Sentiment-Analysis-Using-NLP-1536x1536.png 1536w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2022\/10\/How-Businesses-Can-Leverage-Sentiment-Analysis-Using-NLP-144x144.png 144w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2022\/10\/How-Businesses-Can-Leverage-Sentiment-Analysis-Using-NLP-120x120.png 120w\" sizes=\"auto, (max-width: 1620px) 100vw, 1620px\" \/><\/a><\/p>\n<h3>Perception of the Brand<\/h3>\n<p>According to <a href=\"https:\/\/www.business2community.com\/twitter\/brands-use-twitter-marketing-01841400#:~:text=With%20an%20average%20user%20following%20at%20least%20five,you%20are%20definitely%20missing%20out%20on%20potential%20customers.\">Business 2 Community<\/a>, 80% of Twitter users mention a brand in their tweets. Sentiment analysis empowers business leaders and analysts to scour through millions of tweets or posts on other social media platforms to understand these conversations happening around their brand, its features, interface, performance and more. This product analysis falls under reputation management and by doing this, companies can rectify the business aspects customers are unsatisfied with or promote the elements they find the most affinity towards. For instance, businesses can gain insight into their new product launch and how people are perceiving it through sentimental analysis. This will allow them to instantly modify any feature receiving negative feedback before proceeding any further.<\/p>\n<h3>A-Game Amidst Competitors<\/h3>\n<p>An important role of sentimental analysis is to conduct market research and competitor analysis to improve the product and services of the business. Analysts can directly identify the success or failure points of competitor companies and their products through customer reviews, news articles, competitor content and marketing strategies. Multinational companies like Apple are interpreting public sentiments to elevate their product qualities and fill in the gaps their competitors leave. Another prominent example is KFC. When Mcdonald&#8217;s and Burger King were peaking with their health-savvy and feel-good personas, KFC reinvented their online presence with a tide of memes and relatable content. Being cognizant of what the people want enables businesses to make better decisions.<\/p>\n<h3>Proactive Customer Analysis<\/h3>\n<p>An effective business operation rests upon precise customer behavior understanding, target audience bifurcating and subsequently formulating a value proposition. To successfully enable the same, accurate data of customer opinions should be channeled through numerous conflicting platforms, which can be accomplished through sentimental analysis. It helps study the bifurcated audience and derive their wants and needs. Furthermore, the customers&#8217; experiences concerning a product can be recorded, studied and improved by NLP in sentimental analysis.<\/p>\n<h4><\/h4>\n<p><a href=\"https:\/\/www.allerin.com\/z\/blog\/ai-for-text-analytics-and-nlp\">AI for text analytics and NLP<\/a> in business has advanced through the decades and is significantly impacting businesses&#8217; operational and marketing strategies. Companies can expect significant growth in engagement, ROI and outreach of their brand through AI and NLP.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The quintessential art of listening is more impactful for businesses than one realizes. Albeit, every brand has its own set of market and customer analyses, deciphering the sentiments from between&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5,3],"tags":[1590],"class_list":["post-13523","post","type-post","status-publish","format-standard","hentry","category-ai","category-technology","tag-nlp-in-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.5 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Businesses Can Leverage Sentiment Analysis Using NLP<\/title>\n<meta name=\"description\" content=\"NLP in business has accelerated a data-driven process to help companies determine how customers perceive a brand\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.allerin.com\/blog\/how-businesses-can-leverage-sentiment-analysis-using-nlp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Businesses Can Leverage Sentiment Analysis Using NLP\" \/>\n<meta property=\"og:description\" content=\"The quintessential art of listening is more impactful for businesses than one realizes. Albeit, every brand has its own set of market and customer\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.allerin.com\/blog\/how-businesses-can-leverage-sentiment-analysis-using-nlp\/\" \/>\n<meta property=\"og:site_name\" content=\"Allerin\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/allerintech\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-28T05:38:05+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.allerin.com\/wp-blog\/wp-content\/uploads\/2022\/10\/NLP-in-business-.jpg\" \/>\n<meta name=\"author\" content=\"Naveen Joshi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@joshinav\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Naveen Joshi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script 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