{"id":13145,"date":"2022-05-29T16:24:57","date_gmt":"2022-05-29T10:54:57","guid":{"rendered":"https:\/\/www.allerin.com\/blog\/?p=13145"},"modified":"2022-07-05T12:23:20","modified_gmt":"2022-07-05T06:53:20","slug":"evaluate-the-cross-selling-readiness-of-your-existing-customers-with-big-data-marketing-analytics","status":"publish","type":"post","link":"https:\/\/www.allerin.com\/blog\/evaluate-the-cross-selling-readiness-of-your-existing-customers-with-big-data-marketing-analytics\/","title":{"rendered":"Evaluate the Cross-Selling Readiness of Your Existing Customers With Big Data Marketing Analytics"},"content":{"rendered":"<p><a href=\"http:\/\/www.allerin.com\/wp-blog\/wp-content\/uploads\/2022\/05\/big-data-in-marketing.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-13146\" src=\"http:\/\/www.allerin.com\/wp-blog\/wp-content\/uploads\/2022\/05\/big-data-in-marketing.jpg\" alt=\"big data in marketing\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2022\/05\/big-data-in-marketing.jpg 1000w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2022\/05\/big-data-in-marketing-300x200.jpg 300w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2022\/05\/big-data-in-marketing-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=VMavY0pBo2o\">Cross-selling<\/a> is a marketing strategy that involves selling your new products to your existing customers. The product could be new or overlooked by the customer currently. The customer might be a part of the captive audience that purchases one or more products or services in your range, but not all of them. Problematically, pushing your new products on existing customers may come across as manipulative to them, causing them to abandon you altogether. This is why understanding whether they&#8217;re &#8220;ready&#8221; to be cross-sold products or services is important. AI and big data can come in handy for this purpose.<\/p>\n<h4><\/h4>\n<p>AI and big data in marketing can already be used for actions such as <a href=\"https:\/\/www.allerin.com\/blog\/accelerate-your-micro-moment-marketing-with-machine-learning\">micro-moment marketing<\/a> and <a href=\"https:\/\/www.allerin.com\/blog\/big-data-curation\">data curation<\/a>. Can it be used to check whether cross-selling will be useful for specific audiences? Yes, it can. Here\u2019s how:<\/p>\n<h2>Through AI-Driven Customer Analysis<\/h2>\n<p>Big data involves constantly evolving information about your customers. This involves their likes and dislikes, preferred features and other attributes. This information can be collected via online review forms, social media posts and other sources. Once you know about the particulars of your customers\u2019 choices and tastes, you\u2019ll then have to segment them and create specific products keeping each segment\u2019s choices and preferences in mind.<\/p>\n<h4><a href=\"http:\/\/www.allerin.com\/wp-blog\/wp-content\/uploads\/2022\/05\/Evaluate-the-Cross-Selling-Readiness-of-Your-Existing-Customers-With-Big-Data-Marketing-Analytics.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-13147\" src=\"http:\/\/www.allerin.com\/wp-blog\/wp-content\/uploads\/2022\/05\/Evaluate-the-Cross-Selling-Readiness-of-Your-Existing-Customers-With-Big-Data-Marketing-Analytics.png\" alt=\"big data in marketing\" width=\"1620\" height=\"1620\" srcset=\"https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2022\/05\/Evaluate-the-Cross-Selling-Readiness-of-Your-Existing-Customers-With-Big-Data-Marketing-Analytics.png 1620w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2022\/05\/Evaluate-the-Cross-Selling-Readiness-of-Your-Existing-Customers-With-Big-Data-Marketing-Analytics-300x300.png 300w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2022\/05\/Evaluate-the-Cross-Selling-Readiness-of-Your-Existing-Customers-With-Big-Data-Marketing-Analytics-1024x1024.png 1024w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2022\/05\/Evaluate-the-Cross-Selling-Readiness-of-Your-Existing-Customers-With-Big-Data-Marketing-Analytics-150x150.png 150w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2022\/05\/Evaluate-the-Cross-Selling-Readiness-of-Your-Existing-Customers-With-Big-Data-Marketing-Analytics-768x768.png 768w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2022\/05\/Evaluate-the-Cross-Selling-Readiness-of-Your-Existing-Customers-With-Big-Data-Marketing-Analytics-1536x1536.png 1536w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2022\/05\/Evaluate-the-Cross-Selling-Readiness-of-Your-Existing-Customers-With-Big-Data-Marketing-Analytics-144x144.png 144w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2022\/05\/Evaluate-the-Cross-Selling-Readiness-of-Your-Existing-Customers-With-Big-Data-Marketing-Analytics-120x120.png 120w\" sizes=\"auto, (max-width: 1620px) 100vw, 1620px\" \/><\/a><\/h4>\n<p>Essentially, this step involves getting inside the head of your customers to see whether they\u2019d be interested in more than what they currently purchase from you.<\/p>\n<h2>Through AI-Driven Product Recommendations<\/h2>\n<p>Once the choices and preferences of your customers are known, you\u2019ll have to work hard on getting the product right. Fortunately, machine learning and big data in marketing help you understand the right intricacies that will improve your product and make it appealing to your existing customers. Such product recommendations provided by machine learning algorithms can be the basis of your cross-selling marketing strategy for each customer.<\/p>\n<h4><\/h4>\n<p>As stated earlier, machine learning, analytics, and big data in marketing have been used many times before by organizations. Therefore, the use of big data marketing analytics for knowing the cross-selling readiness of your customers and designing products based on that is a safe idea.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cross-selling is a marketing strategy that involves selling your new products to your existing customers. The product could be new or overlooked by the customer currently. The customer might be&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5,126],"tags":[1530],"class_list":["post-13145","post","type-post","status-publish","format-standard","hentry","category-ai","category-big-data","tag-big-data-in-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.5 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Evaluate the Cross-Selling Readiness of Your Existing Customers<\/title>\n<meta name=\"description\" content=\"Analytics already plays a massive role in marketing through customer assessment, advert campaign recommendations, demand forecasting and novel product ideas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.allerin.com\/blog\/evaluate-the-cross-selling-readiness-of-your-existing-customers-with-big-data-marketing-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evaluate the Cross-Selling Readiness of Your Existing Customers With Big Data Marketing Analytics\" \/>\n<meta property=\"og:description\" content=\"Cross-selling is a marketing strategy that involves selling your new products to your existing customers. The product could be new or overlooked by the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.allerin.com\/blog\/evaluate-the-cross-selling-readiness-of-your-existing-customers-with-big-data-marketing-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Artificial Intelligence, ROBOTICS, AUTOMATION\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/allerintech\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-29T10:54:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-05T06:53:20+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.allerin.com\/wp-blog\/wp-content\/uploads\/2022\/05\/big-data-in-marketing.jpg\" \/>\n<meta name=\"author\" content=\"Naveen Joshi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@joshinav\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" 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