{"id":12559,"date":"2021-10-26T17:45:32","date_gmt":"2021-10-26T12:15:32","guid":{"rendered":"https:\/\/www.allerin.com\/blog\/?p=12559"},"modified":"2021-10-09T17:55:44","modified_gmt":"2021-10-09T12:25:44","slug":"are-you-investing-or-wasting-on-ai-in-marketing","status":"publish","type":"post","link":"https:\/\/www.allerin.com\/blog\/are-you-investing-or-wasting-on-ai-in-marketing\/","title":{"rendered":"Are You Investing Or Wasting On AI In Marketing?"},"content":{"rendered":"<p><a href=\"http:\/\/www.allerin.com\/wp-blog\/wp-content\/uploads\/2021\/10\/AI-in-marketing.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-12560\" src=\"http:\/\/www.allerin.com\/wp-blog\/wp-content\/uploads\/2021\/10\/AI-in-marketing.jpg\" alt=\"AI in marketing\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2021\/10\/AI-in-marketing.jpg 1000w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2021\/10\/AI-in-marketing-300x200.jpg 300w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2021\/10\/AI-in-marketing-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a>More often than not, the use of AI in marketing is limited to the mention of the term \u2018AI\u2019 itself as a buzzword to attract awe and attention. Beyond this, business leaders and owners seldom give much thought to using the technology to gain a competitive advantage. And it is understandable, considering how business leaders are often preoccupied with achieving financial goals and overcoming operational challenges.<\/p>\n<h4><\/h4>\n<p>When such decision-makers hear the term \u2018AI\u2019 in association with any marketing product or strategy, they give their go-ahead without much analysis. As a result, businesses are unable to make the most of their AI investment. And considering the <a href=\"https:\/\/www.allerin.com\/blog\/ways-ai-can-improve-marketing-tactics\">immense potential of AI in marketing<\/a>, any investment that does not give desired results is a waste of money.<\/p>\n<h4><\/h4>\n<p>Now, if you aren\u2019t getting the desired results from your AI investments, then you are not alone. According to a survey, about <a href=\"https:\/\/sloanreview.mit.edu\/projects\/winning-with-ai\/\">40% of organizations reported having made no business gains from AI<\/a>. However, by taking a few simple steps, you can turn your AI initiatives into worthwhile investments.<\/p>\n<p><a href=\"http:\/\/www.allerin.com\/wp-blog\/wp-content\/uploads\/2021\/10\/Are-You-Investing-Or-Wasting-On-AI-In-Marketing.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-12561\" src=\"http:\/\/www.allerin.com\/wp-blog\/wp-content\/uploads\/2021\/10\/Are-You-Investing-Or-Wasting-On-AI-In-Marketing.png\" alt=\"AI in marketing\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2021\/10\/Are-You-Investing-Or-Wasting-On-AI-In-Marketing.png 1080w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2021\/10\/Are-You-Investing-Or-Wasting-On-AI-In-Marketing-300x300.png 300w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2021\/10\/Are-You-Investing-Or-Wasting-On-AI-In-Marketing-1024x1024.png 1024w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2021\/10\/Are-You-Investing-Or-Wasting-On-AI-In-Marketing-150x150.png 150w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2021\/10\/Are-You-Investing-Or-Wasting-On-AI-In-Marketing-768x768.png 768w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2021\/10\/Are-You-Investing-Or-Wasting-On-AI-In-Marketing-144x144.png 144w, https:\/\/www.allerin.com\/blog\/wp-content\/uploads\/2021\/10\/Are-You-Investing-Or-Wasting-On-AI-In-Marketing-120x120.png 120w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><\/p>\n<h2>Understanding the Capabilities of AI in Marketing<\/h2>\n<p>The biggest reasons for businesses not maximizing their gains from AI investments involve a lack of understanding of the technology and its capabilities. Understanding the real capabilities and strengths of AI can help businesses devise solutions that actually add value to their businesses instead of buying cookie-cutter AI solutions that do not offer significant advantages.<\/p>\n<h4><\/h4>\n<p>Put simply, the core strength of AI technology lies in heavy-duty data processing operations requiring speed and accuracy. Hence, AI can be used in marketing for solving problems that involve classification and pattern recognition, among others. Knowing this can allow businesses to understand what a proposed AI solution can and cannot do.<\/p>\n<h2>Aligning AI Capabilities with Gaps in Marketing<\/h2>\n<p>In addition to knowing what capabilities AI brings, it is important to identify which of your marketing problems require an AI intervention. Instead of pursuing vague goals like \u201cpersonalization\u201d and \u201clead generation,\u201d businesses should pursue narrower objectives by asking the right questions. By doing so, they can clearly state their requirements to AI developers or vendors and save time and effort on frivolous and ineffective features.<\/p>\n<h4><\/h4>\n<p>By taking the above steps, you will gain a clear picture of what AI technology can do for your business. You will also be able to understand your biggest marketing problems that need to be addressed. Putting these two pieces together will enable you to use AI in marketing only where it makes sense and in a way that provides tangible returns.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More often than not, the use of AI in marketing is limited to the mention of the term \u2018AI\u2019 itself as a buzzword to attract awe and attention. Beyond this,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5,3],"tags":[1428],"class_list":["post-12559","post","type-post","status-publish","format-standard","hentry","category-ai","category-technology","tag-ai-in-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.5 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Are You Investing Or Wasting On AI In Marketing?<\/title>\n<meta name=\"description\" content=\"Like most other business functions, marketing is an area that is no stranger to AI. However, with every business using AI in marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.allerin.com\/blog\/are-you-investing-or-wasting-on-ai-in-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are You Investing Or Wasting On AI In Marketing?\" \/>\n<meta property=\"og:description\" content=\"More often than not, the use of AI in marketing is limited to the mention of the term \u2018AI\u2019 itself as a buzzword to attract awe and attention. 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