After revolutionizing mobile technology, Steve Jobs had visioned to conquer the living rooms by fashioning an easy to use Smart TV, which would be integrated with all iDevices and iCloud. In Jobs’ vision, the TV’s simple design would do away with the need for several different remotes and would feature an incredibly user-friendly interface. Quite a lot is being articulated about the Apple TV as Steve Jobs’s ambitious project that seems to have cracked the final puzzle leading to a revolution in the TV industry. As per many reports, Apple is working on Smart TV for more than a year and those reports were firmed that Apple will be launching 32- and 37-inch versions of a dedicated Apple television set in the second or third quarter of 2012, according to supply chain sources speaking to DigiTimes on Tuesday. Before these publish, the only proof of the news was available in the Job’s biography.
In the same way that the iPhone revolutionized the smartphone market by providing a vast amount of content, an Apple television could dramatically change television viewing by not only just just watching cable television, movies and TV shows on an iOS based Apple Television, but also by playing games, running apps, sharing what you’re watching or playing on the television and lots more. Jobs was hoping to revolutionize the television experience, and if anyone could produce a better design, more interactivity (with features like Siri, FaceTime, Apps, and iTunes), and a stellar interface, he could. It is believed that the price of Apple TV could potentially be two to three times higher than other TVs in the market. A senior executive of Apple conveyed “In our view, features such as Siri, FaceTime, the App Store, iTunes and gaming are a natural fit for a full blown Apple TV, combined with potential new features and technologies in the future”. Thus, Whatever its price, there’s no doubt that an Apple smart TV would be an instant hit with Apple enthusiasts and consumers looking for a superior home entertainment solution.
With the success of Smart TV , Apple’s smart TV will be a great opportunity for the company to further expand its position in the video game market. Hence, Apple will sightsee another prospect to reinvent a different product category and develop even closer ties with its customers, by greater simplicity and innovation.




